Today I woke up to the news that Amazon.com has a brilliant new way to deliver their goods … by drone. Their new legion of drones (technology first pioneered by Darth Vader, and recently picked up by the U.S. military) can deliver packages of up to 5 pounds within a ten mile radius of a major city center. Using GPS technology Amazon will ensure that your package will leave their distribution center and arrive at your doorstep within 30 minutes. As Jeff Bezos discussed on CBS this morning, they are years away from implementation.
By the time I got to work, I had heard or read about this story on CBS, NBC, NPR, The Oregonian and through various social media channels – where creative types are hard at work on new drone memes, and where conspiracy theorists are organizing into neighborhood watch parties to discuss how to destroy the drones (I made that last part up, but I wouldn’t be surprised.)
The thing that struck me about the story is that there isn’t really much of a story here. The program is in development and won’t be ready for years, pending laws and technology upgrades.
From a PR perspective, the story is brilliant, as today is Cyber Monday and Amazon needed to get their brand name out into the media to positively impact sales. Really, is there any other reason you’re hearing about this story today as opposed to last week, next week, or say, five years from now when they’re ready to implement? You have to hand it to their PR team for this has been a successful media blitz.
That said, today AM:PM PR is announcing we are the first PR firm to commute entirely by hoverboard. We won’t have the technology for 50 years, but I do have this crude artistic rendering of Alexis on a hoverboard to give you an idea of what to expect once we have the budget, technology and proper legislation in order.
Until then, we sit and wait for the media to inundate us with interview requests…