Tight Rope Walker, Alexis Dane, is so Portland it hurts. She's worked in a clothing boutique on Hawthorne. She graduated from Portland State. She loves microbrews and cats. She's lived in Vancouver, for Pete's sake. What's more Portland than that?

When an opportunity to start a public relations firm with two longtime Portland PR professionals presented itself, she thought, "That's one very Portland thing I HAVEN'T done."

Alexis first came into contact with Pat and Allison McCormick at their old company. She started out working across business lines, but eventually found her niche managing the Tillamook Cheese Fan Club, helping out with high-profile public events and hipping up the PR Marketing Team to help keep it on the cutting edge.

Next up, she's looking to "Help consumers organically build online relationships with products and brands they love." Is she willing to grow a scraggly mustache and drink Pabst to do it? Well, maybe she's not that Portland, after all.