PR Trend: Influencer Marketing

“Influencer marketing” is the modern day equivalent to celebrity endorsements, a marketing tactic that’s been around for decades. These days, partnering with Instagram stars and YouTube phenomenons is a whole new way to advertise. “Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may […]

AM:PM and 7/Apps Summer 2019 Picks

As writers, communicators, readers, editors, and creatives, we find inspiration in a lot of different areas. Good books and awesome music included. Are you curious about what our team is listening to and reading this summer? Here are our picks. Pat – AM:PM PR Co-founder: “I’m currently re-reading I’m Right and You’re an Idiot, by […]

Public Relations Is Not “Spin”

A Brief History of Public Relations In the 1920s, Edward Bernays and Ivy Lee coined the word “public relations” in America. Back then, PR was considered to be propaganda, as it was used to promote both sides of the First World War and other controversial efforts. During the second half of the 20th century, however, […]

The AM:PM PR Hall of Fame: 1D World

As a new member of the team at AM:PM, I’ve been reading up on the agency’s past clients and projects. I recently came across this fun 2013 campaign, and I was so impressed by it! So, without further ado, I hereby conduct AM:PM’s 2013 1D World Campaign into the agency’s official Hall of Fame. 🙂 […]

9 Things AM:PM PR Loves

Happy Monday! What gets you up in the morning? What inspires you? For us here at AM:PM PR, it’s our location, our office, and our awesome team. We are so lucky to work in such a fun, buzzing neighborhood at our headquarters on Clinton Street. Here are 9 things we love about it.   1. […]

Finding Your Creative Niche

What Is It? Niche (noun): a place, employment, status, or activity for which a person or thing is best fitted. –Merriam-Webster Dictionary You’ve probably heard this word before. It’s commonly used in the world of ad, business and PR…but what can it mean for you? A niche is what you do best, what you’re passionate […]

Meet AM:PM PR’s Newest Intern!

Hello! Sophie Cettina here, AM:PM’s newest intern. I’ll be managing the agency’s blog and social media over the next few months. I’m thrilled to be here! 🙂 Bio I graduated from the University of Oregon last month, where I earned a B.A. in Journalism/PR. When I wasn’t studying, I spent my time as a DJ […]

PR intern candidates

Want To Be An AM:PM PR Intern?

AM:PM PR is seeking an ace intern interested in real-world, hands-on public relations responsibilities. From day 1, we include interns as part of our team. We offer meaningful work and value the diverse talents and skills new professionals bring to the table. We are looking for students or graduates who share our core values, are […]

Portland Business Alliance Business After Hours Hosted at AMPM PR headquarters

AM:PM PR Hosts Portland Business Alliance’s September After Hours Event

Who: Come one, come all! What: Portland Business Alliance events  are among the highest-quality networking and professional development gatherings in the Portland region. Each month a different member hosts Business After Hours. These evening events offer attendees the opportunity to create new business relationships by networking in a relaxed setting that offers delicious appetizers, door prizes, […]

Generation Z Protestors

AS GEN Z COMES OF AGE, ITS TIME TO GET TO KNOW OUR NEW COHORTS 

Millennials are now fully integrated into society as adults and the culture has come to a better understanding of what makes the tech-savvy, diverse generation tick. We’re only just beginning to learn about Generation Z – the oldest of which is joining the workforce this year. Early research reports are helping to paint a picture […]

2017: Best, Worst & Favorites from AM:PM PR’s Staff

What was the best campaign you saw in 2017? Pat McCormick (PM) – Big brands and companies can afford amazing, creative campaigns. I’m always impressed by the small brands that remain true to themselves and prevail against the big guys. My favorite local example from 2017 was Old Town Brewing’s defense of its trademarked logo – […]

Myers-Briggs Test for Communications Job personality

Is Your Personality a Good Fit for a Communications Job?

ISFJ. ENFP. ISTP. ESTJ. These may sound like acronyms for a secret club but actually they are personality types for the Myers-Briggs Type Indicator personality test. You may have seen some buzz as of late regarding the Myers-Briggs personality types and how less than one percent of the population is identifying as an INFJ. As […]

Digital Detox Time

My Self Prescribed Digital Detox

Facebook. Twitter. Snapchat. Instagram. Pinterest. Facebook. Snapchat… This is the endless cycle I find myself repeating for hours every day. At 24 I am CONSUMED by media. If I’m not on my phone looking something up then I’m on my laptop scrolling through endless content. I can’t escape cyberspace. More often than not social media […]

Yosegaki Hinomaru Flag Japanese Heirloom WWII peace Obon Society Media Attention

WWII Vet Returns Lost Heirloom and Receives International Media Attention

Earlier this summer, and at age 93, Marvin Strombo received international media attention for personally returning a lost heirloom he acquired while serving as a Marine to the awaiting family of Sadao Yasue, a Japanese Lance Corporal killed in action in Saipan in late June of 1944.