Disney has topped itself. And everyone else.
Check out http://monstersuniversity.com/edu/ and allow yourself to enjoy this genius level marketing brilliance.
Monsters University won’t premier until next summer, but the Disney Pixar team already has released gems like this to get us all giddy with excitement for the movie – and it’s merchandise.
Somehow I have school pride for this university I’ve never attended. You can even buy school merchandise. Conveniently, they’ve already sold out of the four arm T-shirts. This brilliance allows Disney Pixar to start making money from merchandise eight months before you’ll be able to watch the movie.
My inner child has me going back to this site over and over and clicking on every link. They have thought of everything. They even have a way of humorously jabbing Microsoft on the site in the banner ad about “Excel in the art of Extreme Creepiness.”
Yes, I am going to see this movie. I can hardly wait, and I haven’t even seen the trailer yet.