What Is It?
Niche (noun): a place, employment, status, or activity for which a person or thing is best fitted. –Merriam-Webster Dictionary
You’ve probably heard this word before. It’s commonly used in the world of ad, business and PR…but what can it mean for you?
A niche is what you do best, what you’re passionate about, and what sets you apart from the crowd. These days, uniqueness is essential when it comes to promoting a product, business or brand successfully. A niche brand targets a specific audience or group of people, and offers what other brands don’t.
“Niche branding, also called narrow branding, is connecting with your audience (customers and prospects) in a targeted way that focuses on their needs and circumstances, not on you or your product.” –Your Brand Inc
Successful Niche Brands and Products
- LilyBee Reusable Food Wrap
- Smart Backpacks
- Bullet Journals & The Rise of the Leuchtturm Notebook
- Present & Correct (Brand)
- The Orbit Deck
Finding Your Niche
What do you enjoy doing? Do you write about music? Vlog while shopping for clothes? Film your own cooking show? Whatever it is you may enjoy, you can likely make a brand out of it. Want to learn how? Check out this article on Wordstream for these tips and more:
- Know your target niche inside out
- Solve your audience’s problems
- Listen to your audience
As a music blogger, I have a lot of competition. There are countless music blogs all over the internet, so it’s often difficult to produce content that no one has seen before. So, when I first started my blog in 2014, I targeted a very specific audience: teenage music/concert fangirls. I chose this audience because at the time, I was one too! I was always looking for blogs and websites that catered to my specific interests, and never found one that fit. So I launched my own.
My first few, niche posts (please keep in mind that I wrote these posts more than five years ago, haha):
- How To Have the Best Concert Experience Ever (Part 1): How to Prepare for a Concert
- How To Get Your Favorite Band/Singer to Follow You on Twitter
- How To Meet Your Favorite Bands & Singers (Part 1)
Although my blog’s content has changed a lot since my fangirl days, one thing has stayed the same: I strive to produce music-related content that readers/music fans can’t find anywhere else. That’s my niche.
AM:PM PR’s Niche
Strategy is our niche. Good communicators are first good listeners. No two clients are the same. We work with your objectives in mind and build strategies focused on results. Whether you want to position your organization, connect with your audiences, sell a new product or need help managing a crisis, we believe effective communications are rooted in such timeless principles.