AM:PM PR becomes first PR firm to commute by hoverboard

marty and hoverboard

Today I woke up to the news that Amazon.com has a brilliant new way to deliver their goods … by drone. Their new legion of drones (technology first pioneered by Darth Vader, and recently picked up by the U.S. military) can deliver packages of up to 5 pounds within a ten mile radius of a major city center. Using GPS technology Amazon will ensure that your package will leave their distribution center and arrive at your doorstep within 30 minutes. As Jeff Bezos discussed on CBS this morning, they are years away from implementation.

By the time I got to work, I had heard or read about this story on CBS, NBC, NPR, The Oregonian and through various social media channels – where creative types are hard at work on new drone memes, and where conspiracy theorists are organizing into neighborhood watch parties to discuss how to destroy the drones (I made that last part up, but I wouldn’t be surprised.)

alexis on a hoverboard

The thing that struck me about the story is that there isn’t really much of a story here. The program is in development and won’t be ready for years, pending laws and technology upgrades.

From a PR perspective, the story is brilliant, as today is Cyber Monday and Amazon needed to get their brand name out into the media to positively impact sales. Really, is there any other reason you’re hearing about this story today as opposed to last week, next week, or say, five years from now when they’re ready to implement? You have to hand it to their PR team for this has been a successful media blitz.

That said, today AM:PM PR is announcing we are the first PR firm to commute entirely by hoverboard. We won’t have the technology for 50 years, but I do have this crude artistic rendering of Alexis on a hoverboard to give you an idea of what to expect once we have the budget, technology and proper legislation in order.

Until then, we sit and wait for the media to inundate us with interview requests…

AM:PM PR Wins Award for One Direction Pop-Up Store Campaign

 

Alexis and Mike photobooth

They had a silly photo booth, so we got silly.

Last night AM:PM PR attended an award ceremony put on by the Portland Metro Chapter of the Public Relations Society of America, and we left having won a Spotlight Award. Our award-winning PR campaign supported a pop-up store for the British boy band One Direction (1D) that opened in Portland’s Pioneer Place Mall for three weeks this past summer.

From the beginning, this award-winning project seemed like it’d be anything but. We started with barely two weeks notice until the launch of the store, and the members of the boy band wouldn’t even be making an appearance in Portland. Further, the grand opening weekend was scheduled during the Portland Rose Festival’s Grand Floral Parade. When I arrived the morning of the opening at 6 a.m., the parade route completely encircled the mall like a boa constrictor, choking off any potential foot traffic; while downtown Portland was deserted like a ghost town.

 

viral social media campaign

Two contestants from our viral video campaign

Despite all of the challenges we were given, our team rallied to craft several creative solutions and each member of the team showcased a remarkable skill or talent. Allison crafted our strategy (and a great partnership with Radio Disney), Cam engineered a great video component to assist a viral social media campaign, Alexis generated some great print coverage, and I was able to secure dozens of free promos from local pop radio stations. With our powers combined, our team echoed the go getters from Captain Planet (and our soundtrack was just as good).

The pop-up store project was fun, and a great learning experience for all involved. And perhaps most importantly, now the entire team can finally claim to know who One Direction is, and more importantly, what their music sounds like (mostly because we couldn’t get their songs out of our heads for months afterward).

 

one direction fans

One Direction fans lining up

 

 

Breaking Chains Author to Discuss Oregon’s Forgotten Relationship With Slavery

Author Gregory Nokes speaks next Tuesday, October 8th, at the Jack London Bar to discuss his new book, “Breaking Chains: Slavery on Trial in the Oregon Territory.” The event is part of the Jack London’s free weekly lecture series titled “Stumptown Stories.” The Jack London Bar is located at 529 SW 4th Avenue and doors open at 6:30 p.m. The venue is located towards the back of the Rialto Pool Hall.

Author Gregory Nokes

Author Gregory Nokes

In the tradition of Timothy Egan and Ivan Doig, “Breaking Chains” seeks to share a piece of Northwest history that isn’t familiar to many in the Pacific Northwest. The book tells the story of Missouri slaves Robin and Polly Holmes who are brought to Oregon by their owner over the Oregon Trail in 1844. Expecting to be freed in a region closed to slavery, their slaveholder Nathaniel Ford, destined to become an influential Oregon legislator, ignores the law and keeps them in bondage. Read more here.

Nokes, a former reporter with the Associated Press and The Oregonian, dives into his subject matter with the ferocity of a journalist – which makes sense, considering the greater part of his career working as one. Earlier this week “Breaking Chains” was picked as a summer Oregon Book Club selection for 2014 by Oregon Writer’s Colony.

I’m a big supporter of the Jack London Bar’s weekly Stumptown Stories series and find Nokes’s work to be quite interesting, so I took a few moments earlier this week to learn more about his book and career.

* * * * * * * * * * * * *

MP: “Your career included 25 years with the AP and 15 with The Oregonian. How has your journalism career influenced your writing style?”

GN: In both of my recent books, I write in short chapters, seldom more than 10 pages, which I’m certain reflects my journalism background, where one is constrained by space limitations. A few critics have objected to this style, but most readers seem to like it. I’ve constructed both books so that the narrative of the main story is interspersed with chapters that provide necessary background. In Breaking Chains, I intersperse chapters about a slave family with chapters on national developments relating to slavery, such as the 1857 Dred Scott decision. Similarly, in (my book) Massacred for Gold, the narrative of the massacre is interspersed with chapters on the Chinese immigrant history, such as the 1882 exclusion law. It seems to work for most readers. Certainly does for me.

MP: “How do you feel about the changes in journalism in recent years? Have you been following Richard Read’s dispatches from Syria?”

GN: Rich is a friend and a favorite writer of mine, and I do skim his stories. But I confess I’m not intensely interested in the story of the refugees. It hurts me to say this, but there are so many refugees in so many places, such stories become a blur after a time. Moreover, I’m so turned off by developments at The Oregonian that I find it difficult to read the paper at all. I don’t believe The Oregonian had to cut back its product–it was still profitable. And I’m completely disgusted by the layoffs of so many good people, who have dedicated much of their lives to making the paper a success. They include superb, talented journalists with whom I’ve worked in the past. I fail to understand why the paper couldn’t have retrained the existing staff to fill the new digital jobs for which it is hiring new workers.

MP: “Who are some contemporary journalists/writers that you admire?”

GN: Among journalists, I admire Rich Read. Among writers, I must mention Jean Kirkpatrick who writes of women in our region’s history. She’s working on a book, out next fall, on one of the slave women mentioned in my book. There’s also Tom DeWolf of Bend who has co-written Gather at the Table: The Healing Journey of a Daughter of Slavery and a Son of the Slave Trade:. Phil Margolin is at work on a novel relating to the region’s slave history. It will be out in the spring with the title Worthy Brown’s Daughter. Another book I highly recommend is Isabelle Wilkerson’s Warmth of Other Suns, which details the immigration of African Americans from the South to the North in the early 19th century. It’s a marvelous book, which won a Pulitzer Prize.

Breaking Chains cover MP: “How did you first learn of slavery on the Oregon trail?”

GN: My brother, Bill, told me about it. Turns out that my grandparents had written in a family genealogy about a slave named Reuben Shipley who was brought to Oregon by one of our ancestors from Missouri in 1853. I was astounded to learn this, since I’d never heard of any slavery in our family background, nor, for that matter, any slavery in Oregon. We had a law against slavery from the earliest days of our provisional government, but it was ignored by some slaveholders. By the way, I had a copy of the family genealogy, which was written in the 1960s, that I’d carried around for years on my assignments to Puerto Rico, Argentina, New York, Washington, D.C., and so on, and never read, until my brother brought it to my attention.

MP: “What made you decide to turn this story into a book?”

GN: As I pursued the life of Reuben Shipley I learned there were probably as many as 50 African American slaves in Oregon during the early years of white settlement, most brought to Oregon by settlers from Missouri. I went on to learn of the several exclusion laws against African Americans in Oregon’s history. Did you know that Oregon was the only free state admitted into the union with an exclusion law in its constitution? And the clause wasn’t removed until 1926? Moreover, many of the leaders in the Oregon Territory and early statehood were pro-slavery. How could I not turn this into a book? The racist attitudes in our state’s history is a story that cried out to be told. It explains to me why there are so few African Americans in our state today

MP: “What are some of the challenges of writing historical nonfiction?”

GN: Creating a narrative that captures people’s interests has been the biggest challenge. I didn’t want to write a dry history that ends up on dusty library shelves. I wanted to write the history of slavery in Oregon that engaged the reader with more than just the facts, ma’am. As a non-academic historian, I have an advantage over academics in that I can create scenes that may not be at all factual, but are entirely plausible. For example, in Breaking Chains, we know that the former slave, Robert Holmes, found a prominent white attorney, Reuben Boise, to help him pursue a suit against his former slave-owner, Nathanial Ford. The connection between the two is a pivotal moment in what was the only slavery case ever adjudicated in Oregon courts. But we don’t know how Holmes and Boise connected in the first place. I wrote a scene that is entirely invented–indeed, I tell the reader it is invented—but it is also, as I said, entirely plausible. It gives the reader an image to hold on to as he and she read into the facts of the court case itself.

MP: “What do you enjoy most about telling this story?” 

statute unveiling GN: My goal is to bring to light historical events that have been hidden in the shadows of our region’s history. This was the case with the long-forgotten massacre of nearly three-dozen Chinese gold miners in Hells Canyon in 1887, and it’s the case with the state’s background of slavery and racist attitudes. Few people, other than a handful of academic historians, know about them. My satisfaction comes in exposing them to the light of day. And, I might add, we have had some impressive results. In June of 2012, a group of us installed and dedicated a memorial in Hells Canyon at the site of the massacre of the Chinese miners. That was huge.

MP: “Do you have any advice for up and coming writers?”

GN: Pay attention to what is going on around you. Learn your craft. Write about everything, and practice, practice, practice. Follow writers whose work you enjoy. Don’t let rejections discourage you. Learn from them. During my career as a journalist, I have written whenever I could. I’ve kept journals. I have two published novels in my desk drawer, and a dozen short stories. In my journals, I’ve written my impressions of everything going on my life, or the life of others.

MP: “Will you be at the Wordstock Festival this weekend?”

GN: Yes, you can find me Saturday afternoon (October 5th) at the Oregon Writers Colony booth and the Fishtrap booth. I’ll also be around the booth of Oregon State University Press, which published both of my books. I’ll be happy to sell books or visit with anyone who wants to talk.

 

Simple Solutions to Four Public Relations Challenges Facing Entrepreneurs

Wonder Sauna Hot Pants

Wonder Sauna Hot Pants

One of my favorite things about working at AM:PM PR is that we’re constantly meeting fresh, exciting and creative entrepreneurs who are willing to try off-the-wall tactics to get some well-deserved attention for their cool ideas. Unfortunately we can’t help every brilliant bootstrapped business-baron that marches through our chambers, but we can share some pointers about typical challenges we see facing these cash-conscious capitalists.

Below are four tips for entrepreneurs looking to get some guidance related to common public relations challenges. These are based on four common challenges we observe when businesspeople are trying to bootstrap their public relations efforts.

CHALLENGE: Lack of formal public relations training or experience

Some factors that negatively impact promotional efforts include: improper messaging, poor timing, and targeting the wrong audiences. It’s common to see businesspeople muddling their efforts with inconsistent language, improperly identified promotional goals, products pitched during the wrong time of the year, ignoring relevant lead times for the media, or targeting the wrong media to begin with. These are all obvious challenges for brains marinated in marketing-oriented mindsets, but for the un-anointed, these challenges are breeding grounds for time consuming trial-and-error.

Solution: Spend a little more time researching and thinking about who is most interested in your product and where you might reach them. Pick up a couple of books from the library that explain the basics of marketing and public relations and read them six-months before launching your product or campaign. 

CHALLENGE: Lack of time

Running a business is time consuming, and the nuts and bolts of daily operations often get in the way of the nuts and bolts of your marketing and public relations efforts. It’s important to take time to regularly check in to see if your efforts are in keeping with your 5-year plan, your one-year plan and your goals for the month.

Solution: Find some time throughout the month to visit less-stressful pastures that allow you the freedom to ruminate on your approach. Research upcoming media opportunities related to holidays, anniversaries, celebrations or other relevant dates on the calendar; keeping in mind that media lead times differ between print publications, radio and digital media.

CHALLENGE: Overconfidence

There’s nothing wrong with being confident, but sometimes overconfidence stands between identifying and achieving relevant goals, and obtaining the success you deserve. Think of marketing as you would accounting. Marketing should be planned for as a cost of doing business, just as accounting, production and payroll would be. Too often we see businesses with great ideas, but they can’t afford to tell people about them because they were overconfident in word of mouth. Remember the Harlem Shake? This article points out that you didn’t make the Harlem Shake go viral, corporations with marketing teams did.

Solution: Include marketing costs in any business plan or product idea. Whether you hire an in-house public relations professional or hire an outside team of professionals to guide your marketing and public relations efforts, a long term approach will ensure you have properly identified future opportunities. Developing a marketing plan also ensures consistency, budget efficiency and offers a roadmap for meeting objectives. 

CHALLENGE: Keeping pace with communications trends 

If you’re not constantly consuming media and keeping up with the latest trends, you’re missing out on opportunities. Imagine if Don Draper were parachuted into the 2013 media landscape – his ideas would be sexist and archaic (not to mention his daytime drinking habits would be a bit off-putting). During the past five years the media has experienced another sea-change and if you haven’t been paying attention it’s time to get with it, or reach out to someone who has.

Solution: Read the newspaper, magazines and industry-related blogs. If possible, find the equivalent of Don Draper’s grandson. Join us for Speakeasy and present your challenges to the group.

Conclusion: We hope these challenges/solutions are helpful. Feel free to post a comment if you have a specific question.

Other good resources:

American Express’s Open Forum

Entrepreneur.com’s Marketing Strategies & Ideas for Your Business

Keyword (Not Provided) – Google Makes Big Changes for SEO

– by Cam Clark

The world of Search Engine Optimization (SEO) changes rapidly and this week Google announced a dramatic move to secure searches “to protect internet users.”

What does this mean for your SEO efforts?

Analytics programs will no longer be able to tell with which keywords were used to bring a visitor to your site.  

Keyword data has been a very valuable component in SEO because it’s used by developers and marketers to improve the website experience. This, undoubtedly, will make optimizing a site more challenging.

However, Rand Fishkin, Moz CEO, makes a great point, “Any time we see the complexity of our practice is increasing, we also have an opportunity, because it means that those of us who are savvy, sophisticated, able to track this data, are far more useful and employable and important. Those organizations that use great marketers are going to receive outsized benefits from doing so.”

While Google sites privacy concerns, some experts point to the NSA’s Prism project as Google’s main concern though keyword data will still be provided through paid search. Which makes you wonder if this is a sneaky way to get you to buy more Google ads? Or are they truly just looking out for the little guy?

What are your thoughts?

Live Blog from TechFest NW Day 2

[03:30] Jessica Zollman (ex. Instagram) and Asha Dornfest (Parent Hacks) “Why community matters”.

Jessica Zollman (ex. Instagram) and Asha Dornfest (Parent Hacks)

[02:35] Brendan Mulligan (Cluster) and Joe Stump (Ex. Digg) “Inspired again and again”.

Brendan Mulligan (Cluster) and Joe Stump (Ex. Digg)

[02:05] Mark taking Tyson to task a little, on the good and evils of using analytics in news and the recent hacking of the NYT.

analytic discussion

[1:30] Tyson Evans (New York Times) and Mark Zusman (Willamette Week) discuss “the future of interactive news”.

Tyson: Tyson showed us some of the interesting new ways they are exploring data at the NYT.

tech fest data discussion

tech fest data discussion

tech fest data discussion

tech fest data discussion

[12:30] A little live entertainment during lunch at Bunk Bar, courtesy of MFNW.

tech fest band performing

[11:40] Kelley Roy (ADX) and David Fredrickson (Figure Plant) “Slow manufacturing: integrating digital technology with fabrication”.

Kelley Roy (ADX) and David Fredrickson (Figure Plant)

[10:50] Chris Lindland (Betabrand) and D’Wayne Edwards (Pensole) talking about “Reinventing apparel design”.

Chris Lindland (Betabrand) and D'Wayne Edwards (Pensole)

[10:45] In summary.

tech fest day 2 summary

[10:30] User experience honeycomb.

User experience honeycomb

[10:11] James Keller (WalmartLabs) kicks things off today with “Forget viable. Build your mini mum valuable product.”

Minimum viable product (MVP) is a possess of focus. Stripped down to build, measure, learn. (The lean startup by Erica Ries)

James feels Viable is being misused. If you have minimized your product to the point you have stripped out user experience you have gone too far. Good technology should be an emotional experience. Ever dropped your iPhone?

She would like to rebrand viable with valuable. Make sure your product is useful. Not just usable.

rebranding discussion

[09:19] Only the best mocha in town.

dutch brothers mocha

[8:25] Day 1 of TechFest NW was fun. By far may favorite presentation was the keynote by John Saddington. His presentation was not only entertaining and personal but had clear takeaways.

Day 2 looks to have a good schedule of interesting talks as well. Of course the two I want to see most “the future of interactive news” and “inside a kickstarter campaign” overlap.

Live Blog from TechFest NW

[5:20] Wrapping up day one of Techfest NW, John Saddington (Just released Pressgram app), the self appointed “cleanup crew”, says entrepreneurship is finding opportunity in the ordinary.

1. Leverage what makes you unique.
2. Capitalize on your long term interests.
3. Bring value to your context
4. Look at waste as opportunity for wealth.
5. Scratch your own itch. You share that itch with more people then you can imagine.

Tech Fest

[4:21] One point Alex just brought up that I found interesting is that he feels startups today have become homogeneous to the point that venture capital is now far less willing to invest in a company if it doesn’t “fit the mold”. Hurting the whole idea of a startup. It’s becoming a “new, old boys club”.

[4:15] Alex just got really deep.

tech fest

[4:00] Alex Payne (Ex. Twitter) talks on reconsidering status. How they were, are and will be.

tech fest

[3:08] US Rep. Suzanne Bonamici making the argument for S.T.E.A.M. from S.T.E.M. That art is an important step to creative thinking and is an essential part of the future of technology development.

suzanne bonamici

[2:48] Jackson Gariety a high school dropout actually taught Java at Grant high school after “pestering” his principal about there not being a coding class. 500 students wanted to sign up but the school only had 11 iMacs. Brilliant kid. You should keep an eye on this one.

high school kid tech fest

[02:07] Scott Kveton CEO of Urban Airship taking about the Portland startup scene.

Scott Kveton CEO of Urban Airship

[1:46] The water bottles they are drinking out of look like milk cartons. It’s kind of funny to see these guys appear to be chugging milk on stage.

boxed water tech fest

[1:30] Alex Baldwin (thoughtbot) and Alex Bilmes (Cloudability) taking about “Scaling design”.

As a company grows the company gains mass and its ability to change direction quickly becomes harder. Having a scaling plan helps and designing in a way that allows you to iterate quickly.

tech fest discussion

[11:39] Stephen Marsh CEO of Smarsh chatting about starting the company with email archiving and how that grew to IM, txt, social media and website archiving as well. Now that that companies have the “bog data” set they can mine it for monitoring trends.

Stephen Marsh CEO of Smarsh

[10:51] Eric Winquist, CEO of Jama chatting with Rick Turoczy on how Jama got its start, recognizing people in unique ways and VC funding.

[10:31] Follow along on twitter with #TFNW

[10:30] Ryan Carson changed his presentation a little to a no management model that he is using in his company, Treehouse.

Eric Winquist, CEO of Jama chatting with Rick Turoczy

[09:59] Filing into the first session. Ryan Carson with Treehouse on “The irrelevance of location”.being in the OMNIMAX theater the setup feels a little sparse but they have one heck of a projector for their slides.

Ryan Carson, Treehouse

[09:39] OMSI is so very fitting.

OMSI

[09:25] How could you start a NW conference on this very northwestern day without a coffee.

dutch brothers

[08:26] TFNW is the little sister to MusicfestNW, the towering music festival, that has taken over the city of Portland for five days each year since 1995. In 2012, three days of tech programming was added to explore the technology, startups, and design culture that make Portland a digital hub.

This year will be my first time attending the event and I’m looking forward to seeing what a tech conference in Portland can offer. I for one, would welcome Portland becoming a new tech mecca.

Rebranding PR 3.0 – Introducing Speakeasy

We started a little informal gathering we dubbed “PR 3.0” back in 2009 as a way to stay up to date on the latest social networking trends. PR and communications were changing rapidly so we assigned staff members specific areas of study so they could educate the rest of the team at the weekly get-together. In the beginning we religiously monitored Facebook, Twitter, social apps like Four Square, SEO and video. We held our meetings every Thursday at 4pm over drinks in our office or at a cool spot with wi-fi. We started inviting peers and clients and anyone who was interested, and the gatherings evolved.

Four years in social network time is like 40 human years. Changes in social networks are happening daily and the list of social networks worth paying attention to has grown substantially. Our jobs as communicators are increasingly more complicated with so many challenges to take stock in, while traditional media outlets shrink, and catching the attention of overburdened reporters becomes an Olympic-sized challenge.

We recently realized the name for the group was dated when a 17-year-old high school student came to our office for an informational interview to learn more about PR. She asked what 3.0 referred to.  She had never heard of Web 2.0. The name hadn’t been cool for years. We must have looked like dinosaurs.

We decided then to give our PR 3.0 meetings a makeover. With the addition of new team members, new interests, new strategy, and tactics and technology making waves in our industry, we began the search for a name that fully encapsulates this wild industry (and sounds professional enough so that our colleagues from other companies can talk their bosses into attending). After several failed attempts at witticisms, a visitor named Brie Shea suggested the name “Speakeasy.” Perfect.

So, there you have it. We’ll be hosting Speakeasy gatherings twice a month.

Click here to join the Facebook Group to receive and share the latest news.

We’ll try once a month to have a special honored guest we think is extra smart about a topic. Kelli Matthews, University of Oregon’s most popular PR instructor, has already agreed to make a special trip up for one to talk about what she’s teaching the next generation of PR pros. Our next Speakeasy gathering is planned for September 19, 2013 in our office. We’ll have some adult beverages on hand to get your big thoughts flowing. Who knows what could be happening in communications three weeks from now? If you can predict it, you’ll win.

AM:PM PR Colleague Returns from Cross-Country Bike Trip

Earlier this year AM:PM PR colleague Bill MacKenzie traveled from Los Angeles to Boston (and places in between) on a cross-country bike trip, fulfilling a childhood dream. This week he was featured in a Hillsboro Tribune article and we have reprinted the article here with permission, along with a couple of photos from Bill’s ride.

* * *

Going cross-country on two wheels

Hillsboro Tribune – July 22, 2013

By Doug Burkhardt

Bill MacKenzie is finally home in Oregon after what he characterized as “a grueling, but fun, 3,459-mile bicycle ride from Los Angeles to Boston.”

As he relaxed and savored his recently completed cross-country bike journey, MacKenzie — who worked for 15 years in Hillsboro as Intel’s communications manager in Oregon — said he well knows the United States is a very big country.

“But ever since I was a kid, when my parents gave me a shiny black English three-speed bike, I’ve wanted to cycle across the country from sea to shining sea,” he said.

MacKenzie decided to make his dream become a reality early this year as he neared his Feb. 1 retirement from Intel Corp.

“I thought about it for years,” he said. “I created a poster for my gray cubicle wall. It was a map of the U.S. with a line drawn across it to show a bike route and the words, ‘If I can dream it, I can do it.’”

Even with endless determination, however, MacKenzie, who lives in Lake Oswego, knew training was also essential.

“I trained vigorously, either riding my bike outdoors on 25-mile to 100-mile trips or indoors on a trainer at Club Sport in Tigard,” he said.

MacKenzie also located a company called Crossroads Cycling Adventures that specialized in assisting cross-country cycling expeditions.

“They said they would carry our bags, have vans on the road to keep us safe, arrange our meals and put us up in hotels along the way,” MacKenzie explained. “I’ve done one-week camping rides before, but had no desire to do it all across the United States. The company’s leader assured me I didn’t need to be an Olympian to do the ride, so I made the leap and signed up.”

MacKenzie said he made sure he had all the necessary bike upkeep and travel items and kept it all within the 30-pound weight limit set by Crossroads Cycling, which is based in Littleton, Colo. After that he arranged for Lakeside Bicycles in Lake Oswego to ship his two-wheeler — a U.S.-made Trek road bike — to the starting point in California. And then he booked a flight to L.A.

 

bill dipping bike wheels in pacific ocean at manhattan beach, california

To start the cross country ride, Bill dipped his back tire in the Pacific at Manhattan Beach in California.

West Coast launch

There were 25 riders in MacKenzie’s group. The youngest was a 22-year-old woman from England and the oldest was a 76-year-old man who had once climbed Mount Everest.

“We launched at Manhattan Beach, Calif., on May 11, after dipping our rear wheels in the Pacific,” MacKenzie recalled.

According to MacKenzie, the group of cyclists bonded as they traveled through 117-degree heat in the California desert; across never-ending hills in Missouri; and in daunting thunderstorms in New England.

“Our route taught us history lessons every day,” said MacKenzie. “It took us through desert in California, over the Continental Divide in New Mexico, along historic Route 66, to Dorothy’s house at the ‘Wizard of Oz’ park and the Dalton Brothers’ hideout in Kansas. We rode the Lewis & Clark Trail in Missouri, crossed the swiftly flowing Mississippi River into Illinois, rode alongside the Erie Canal in New York and pedaled through historic Concord and Lexington in Massachusetts.”

MacKenzie said the trip reaffirmed his own sense of optimism and pride in the country.

 

Bill posing at the New Mexico border.

Bill posing at the New Mexico border.

“Every single day of our trip was an adventure,” said MacKenzie, “and no matter where we went, American flags were flying, reflecting American pride in our past and faith in the future. Flags lined the streets and flew from just about every home, enveloping you in good feelings.”

‘You’re in Kansas’

In Kansas, the team of bicyclists — most of whom came from urban environments — learned a bit about cultural differences when faced with their own preconceptions about city life as contrasted with life in a small farm town.

“One day a rider commented in a restaurant that he’d parked his bike near a window so he could watch it in case somebody tried to steal it,” said MacKenzie. “A man in a nearby booth overheard his remark and said, ‘Son, you don’t need to worry about that here. You’re in Kansas.’”

 

Buck's famous cinnamon rolls.

At a stop in Marysville, Missouri, Bill shakes Buck’s hand before enjoying one of Buck’s famous cinnamon rolls.

Not every town offered a positive feeling, however. Ironically, MacKenzie said he believed a town that had been celebrated in a classic rock song from the early 1970s had lost its way.

“There was Winslow, Ariz., made famous by the Eagles song, ‘Take it Easy,’ along the old Route 66,” MacKenzie explained. “A dying town, it seems to continue only so it can showcase its mention in the song.”

Residents of another town put their sense of humor on display. In Hillsboro, Ind., MacKenzie and his fellow bikers got a good laugh out of the banner townspeople had set up to greet their arrival.

“Hillsboro had a large welcome sign at the town’s border saying, ‘Home of 600 happy people and a few old soreheads,’” he recalled.

 

Bill dips his bike wheels in the Atlantic.

Completing the journey past Boston, Bill dips his bike wheels in the Atlantic.

On June 28, after 49 days of traveling on two wheels, MacKenzie’s band of bicycle adventurers arrived in Boston, where they engaged in a celebratory “front-wheel-dipping” ceremony in the Atlantic Ocean.

“In a downpour, of course,” he said. “I got a lump in my throat and a few tears rolled down my cheeks as I realized we’d finished. It was truly the trip of a lifetime.”

 

Recent Developments in Online Video Services

Like a fidgety toddler at a Yo Gabba Gabba! concert, social media just can’t quit moving around and big changes are always underway. I’ve been monitoring online video sharing services, mostly because like Yo Gabba Gabba!, I am trying to wrap my brain around them. I am starting to wonder if maybe these new developments aren’t intended for me? Below I’ve taken the time to share some anecdotal observations related to the latest in online video services.

 

vine video Twitter.

Depending upon your definition of “interesting”, in recent months social media companies are doing some interesting things with video. One such video service is Vine, an app that launched last year and was subsequently purchased by Twitter for $30 million. If you aren’t familiar with Vine, it is an app that allows users to create and upload 6-second video clips that loop endlessly (kinda like GIFs). This app has spawned a whole new category of Vine celebrities, mostly responsible for videos like this one. The usefulness of Vine is currently being debated by arm-chair social media experts across North America, but if you find a use for it, please comment below!

 

Screen-Shot-2013-07-16-at-2.22.40-PM-150x132Instagram. Video.

Late last month the world of short video clips was TURNED ON ITS HEAD when Instagram created a video service of its own, only their service offers up to 15-seconds of video viewing pleasure. Check out this awesome video. It’s worth noting, like the Instagram example I’ve shared, that I also made an awesome 15-second video of fish in an aquarium, only I used YouTube. This was many years ago. And before Vine and Instagram get into an arms race over video length, I’d like to remind everyone that YouTube has been offering 15-minute video uploads for years now.

 

Screen-Shot-2013-07-16-at-2.23.14-PM-150x84Vizify.

Vizify is a company based in Portland that uses images and graphs to create online narratives for users drawing from available online content. Last month they jumped on the video scene with a service that compiles information from a users Twitter profile, and uses that data to create a video compilation to give a more rounded summary of that user. Click to view mine.

 

vizify video

Note: Vizify was purchased by Yahoo in March 2014

This is my favorite online video development in recent months, and I think it has some value. If you are an individual with a personal brand, you can tweak your Vizify video to show who you are and what you’re all about. Granted, I suppose the creator of the Vine video example is doing that as well …

We’re really curious to learn if you’re using any of these video services, or others, and if you’ve found success in doing so. Please let us know by leaving a comment below!

Other Social Media Updates: Facebook.

Earlier this week we noticed that Facebook is now allowing users to upload their own photos to posts, whereas before Facebook automatically pulled photos from the page of the related link. This is relieving news for social media managers or small business owners who’ve posted to Facebook, only to watch in frustration as undesirable or pixelated photos appeared beside their desired link.

AMPM:PR. 3.0 Re-Branding.
Due to our move earlier this year, PR 3.0 has taken a seat on the back burner. Now that we’re getting back in the swing of things we’re ready to start it up again, but we’re also looking to rename this gathering to reflect our deeper interest for all things PR. We’ll still enjoy adult beverages while focusing on the latest developments in social media, but we’re also welcoming a deeper conversation on the industry in which we work. Therefore, we need a creative name to reflect this new direction. Here are some of our best ideas:

Drinking and Thinking

Thinking and Drinking

Drinking?

Ok, we’ve got nothing. What do you guys think? Anything jumping out at you?