Name *
E-Mail *
Name of Business or Organization *
What short-term and long-term goals are you hoping to achieve with PR and marketing? *
Have you worked with a PR firm in the past? If so, what was your experience? *
What are you looking for in a PR firm? *
What is your budget for PR/Marketing? * $4k-$5k per month $5k - $7k per month $7k-$9k per month $9k or more
What is the PR scope/assignment, as you see it? How will you define success? *
What is your positioning statement? What sets your brand apart from the competition?
What is your brand personality/culture?
What are some examples of your messaging?
Have you tested your messaging? Yes No
What is the background of your organization (your history, your story)?
Who are your target audiences? What is the demographic and psychographic profile of your key customers? What are your key insights into these audiences?
What media does your target audience consume?
How do they currently learn about your business/product?
What is your consumer promise?
Who is your competition?
Do you advertise? If so, where?
What is the biggest obstacle or struggle that you are currently facing? What are the negative consequences of this struggle?
What is your ideal solution to the problem listed above? What positive impact will result from solving this problem?
When was the last time you made improvements to your website?
Do you use and monitor your web analytics? Are you making adjustments based on your analytics reports?
What are the search terms that lead visitors to your site?
Please describe how you are engaged with social media? Which tools are you using and what do you share?