AM:PM PR Services

Strategic Counsel
Our practice centers on strategy. We see ourselves as advisors, counselors. Our task is to understand your organizational goals and build communications strategies that can help achieve those goals. We base our counsel on research and develop a deep understanding of key issues to build strategies that deliver results.
Qualitative Research
An in-depth understanding of the internal and external communication issues affecting your organization can provide valuable insight and guide your direction. We ask the right people the right questions to deliver the information that will help you plot the most strategic course forward.
Communications Audit
Good communicators are first good listeners. Research is a crucial first step before forming any new communications strategy. We examine all of your communications – websites, press releases, marketing materials, email newsletters, email pitches, social media engagement, and anything else we can dig up. We’ll gather insights to help form the foundation of a successful communications strategy moving forward.
Reputation Management
A good reputation is critical for success. It can help an organization gain a competitive advantage and give credibility to your voice. Sustainable reputations require management and continuous monitoring. A solid reputation can shield an organization during a crisis. An organization’s operations, quality of products or services and relationships with its stakeholders (investors, customers, partners, etc) impact perception. When an unexpected event damages your reputation, we can help you manage and recover through media relations, internal communications, investor relations and customer communications. We can also help prevent damage by identifying risks and ensuring you’re meeting your audience’s expectations.
Crisis Communications
Bad things happen. Lawsuits. Labor troubles. Fires. Product recalls. Organizations face an array of threats to their good name. We have decades of experience managing communications in the spotlight of public attention. When trouble strikes and puts a good reputation at risk, our seasoned counselors help guide organization leaders in their communications – internally, with key stakeholders, media and the public.
Communications Planning
A strategic communications plan provides a roadmap for reaching an organization’s overall goal and accomplishing objectives. Plans ensure consistency, budget efficiency and maximize impact. We’ll craft plans that identify and prioritize your audiences to build and improve relationships and reputation.
Marketing
We’re marketing communicators who help our clients promote, persuade and effectively master their marketplaces. Whether selling products, services or ideas we’ll help identify the best opportunities to capture attention using social media, search engine optimization, website content, email marketing and traditional media. We understand how to craft relevant messages and reach your target market.
Message Development
The effectiveness of an organization’s communications depends on how well it knows its audience. We help you learn what your audience values and identify the messages that will most resonate. Whether selling an idea, product or service – carefully crafted key messages ensure consistency, continuity and accuracy. Organizations using key messages are quoted more and misquoted less. We develop concise, simple and compelling messages that help you stay focused when speaking with stakeholders or media and make your narrative memorable.
Media Relations
Whether you’re seeking positive coverage for your organization, product or cause or need help managing negative attention – we can help you navigate the demands and expectations of the media. We have managed media relations on the local, regional, national and international levels and understand how to shape effective strategies to catch attention or minimize damage.
Editorial Relations
Are you looking for support from the media on an important issue? We can get you in front of editorial boards, help draft editorial opinion pieces and ensure your messaging is on target.
Media Training
If an upcoming media interview has you perplexed over what to say, how to dress, how to posture yourself, or you aren’t sure how to prepare for tough questions from a reporter – we can help. We’ll make sure your prepared, confident and on message for your next TV, radio, print, blogger or podcast interview.
Media Monitoring & analysis
Whether you need to gauge the depth of damage caused by bad press or want to measure the reach of your strategic communication campaign – we will track, analyze and report relevant online, television, radio and print media coverage and social buzz.

Internal Communications
Employees are your greatest ambassadors. External communications won’t be effective without employee engagement. We can help you overcome internal roadblocks, whether generational, technological, structural or other. Happy employees make for a more profitable company.
Community Relations
We help clients earn trust and build strong relationships with the communities around them. Identifying influencers and understanding the community’s needs and expectations positions an organization positively among customers and local governments and helps attract and retain top employees.
Brand Marketing
No matter the size or type of business, branding is crucial. An effective brand strategy can have a profound effect on your success and give you a leading edge against your competition.
Competitor Analysis
We analyze and compare your competitors’ PR and marketing tactics including: key messages; use of communications tools; audience engagement; media coverage; website rankings; reviews; and online buzz. Comprehensive competitive analysis helps uncover opportunities for differentiation, thought leadership, brand building and effective audience engagement.
Social Media Strategy & Analytics
There are dozens of popular social media platforms, but which are used by your key audiences? Building a strong presence, consistently engaging fans and followers and keeping up on the latest features on social sites can overwhelm internal resources. We’ll help you align your social strategy with business objectives so you can harness the greatest potential of each channel and effectively reach your audience. We’ll use social analytics to identify what’s working and what can be improved and use the findings to build a manageable social media marketing plan and create content that allows you to efficiently manage your resources and time.
Ballot Measure Campaigns
AM:PM PR brings a depth of experience to managing communications for state and local ballot measure campaigns. Depending on a campaign’s needs AM:PM PR can provide communications planning, message development, copy writing, media training, media outreach and monitoring, editorial relations, coordination and coalition building services.
Email Marketing
Email is the most effective digital marketing channel. It’s easy to track and measure and it drives big results. We can help you grow your list and maximize your tools. We integrate your email marketing strategy with your overall communications goals and help you understand your audience so your campaigns are effective and deliver return on your investment.
Website Content
The purpose of any website is to sell an idea, product or service. We work to understand what your target audience needs and expects and help you create valuable content that converts. Whether you need help with blog posts or copy for your entire site, we craft compelling content with your objectives in mind.
Content Marketing
Effective content marketing campaigns help you gain visibility, build your reputation and increase your organic search traffic. We know how to use the right channels to share your content, amplify your message, draw engagement and encourage action.
Website Analysis
Understanding the who, what, when, where and why of your web traffic provides vital insight for your strategic communications plan. Using multiple analytics tools, we distill your data into digestible facts to inform your communication efforts and identify areas for adjustment.
Search Engine Optimization (SEO)
Your website is only as good as your target audiences’ ability to find it. From researching keywords and phrases to link-building, copy writing, organic optimization and analytical research, we can help increase your rank and make your website more competitive.
Integrated Marketing & Engagement
Integrated engagement ensures all the cogs in your marketing strategy work together to amplify your message. Each tool should augment the next. With so many more channels available to promote your brand, organization or cause, it’s important to maintain consistency across marketing materials, websites, social media channels and in-person engagement. We ensure your communications efforts are unified and powerful.
Events
Whether you need help promoting an event, want to create one to attract your target audience or want to know which events offer value to your brand – we know how to maximize impact for events that augment your communications strategy.

We also offer service packages for clients who prefer the simplicity of prix fixe options.

What others have to say about us

With a combined 60 years of industry experience, the McCormick’s have loads of experience to bring to any campaign. Creativity practically bristles from this agency, located in the progressive Cyrk Building, designed and built using sustainable materials. Pat was honored with a lifetime achievement award from the Public Relations Society of America, and is also very active within the community.

With a diverse client list that boasts 7-11, Motorola, lyft, to name a few, AM:PM relies on both experience and even more importantly strategy in all their campaigns. That is likely why they are very proud of strategic partners such as 7/Apps as well as a number of other copywriting, marketing and creative companies who each excel in their field of expertise.

Jason Tannahill – Everything PR

AM:PM is a top-notch communications firm with seasoned pros. Led by Allison and Pat McCormick, they are intuitive, creative and hard-workig in solving problems, smoothing out rough waters and trumpeting your company or cause. They’re always my first phone call when I need help or counsel.

Deston Nokes – Nokes Communications, Inc.

Whether you’re just getting started or you’re a full-blown code warrior, our themes will make your site look as pretty as a peach and function like a well-oiled machine.

Jill Arens – Columbia River Gorge Commission

A communication pro with over 40 years of experience in issue management, Pat knows the ins and outs of the public relations industry. Now he spends his days at the Portland agency with his daughter Allison McCormick and other team members navigating the PR needs of their clients.

Kati Van Loo – PR Parfait

Our core competency is strategy.

Our Core Services

Strategic Counsel

Qualitative Research

Communications Audit

Reputation Management

Crisis Communications

Communications Planning

Marketing

Message Development

Media Relations

Editorial Relations

Media Training

Media Monitoring & analysis

Internal Communications

Community Relations

Brand Marketing

Competitor Analysis

Social Media Strategy & Analytics

Ballot Measure Campaigns

Email Marketing

Website Content

Content Marketing

Website Analysis

Search Engine Optimization (SEO)

Integrated Marketing & Engagement

Events

What others have to say about us