facebook colors

Facebook Profile changes to Timeline

by Cam Clark

This Wednesday, Facebook will release the new “Timeline” to the masses to what will, more than likely, be mixed reactions.

I am a bit of an oddball in that I enjoy change. Not many people do. The ratio is 5 to1 against change, according to a poll by Poll Position. Whether it’s Apple releasing a new gadget or Facebook pumping out yet another change to its format, I usually embrace it. It’s almost like a game to me. On your mark, get set, figure this new thing out.

zuckerburg image
I had a chance today to try out “Timeline”, witch will be replacing your current profile and have some mixed feelings myself.

1. It feels very busy. The new layout with the altered sidebar released last week, chat and advertising in the middle essentially equates to four columns of data. Much like America’s waist line, it’s busting at the seams. Seems like a lot of info to look at all at once.

2. It feels exposed. I’m not usually one to shy away from parts of my life being public. Especially since I have posted all this info myself. But I have posts going back to 2004, and something feels different about having it all condensed in one place. It feels a little drafty seeing it all all hanging out in the breeze like that.

3. I like strolling memory lane. It is fun to look back at the things that were happening a few years back. To be able to easily peruse pictures and posts that were significant is a good thing. It’s like scrapbooking without the work.

Overall, I am happy Facebook is trying new things. Unlike others. Especially in this industry, you either innovate or fail.

Timeline releases this Wednesday to the public. I hope you have fun exploring all the new options.


cam clark facebook

Just like a AM:PM PR Speakeasy roundtable

The Best King Arthur Story Ever – The 442

– by Jake Ten Pas

You know that story about the Round Table of Arthurian legend arising from the knights demanding to all be treated equally? Total nonsense. I wasn’t there or anything – I had a previous commitment at Morgana’s place – but I can tell you exactly what happened. It went a little something like this:

Arthur: Can you please pass the gravy?

Sir Lamorak: (who was sitting at the opposite end of a very long table): Eh? You like to shop at Old Navy?

Arthur: No, the gravy. The gravy! Can you pass it? And what is this Ye Olde Navy of which you speak?

Sir Lamorak: Inexpensive yet chic? I quite agree. I got this tunic there in several fun summer colors just last week.

Arthur: Did you just call me weak? Guards!

And after Sir Lamorak was beheaded (this is only one version of the story, mind you), Arthur decided that it’s just much easier to have a conversation if everybody is seated in a circle. A large circular table was constructed, gravy was passed without bloodshed, and they all lived happily ever after.

The End.

Or is it?

Last week, we hosted our weekly social media Gabalot, better known as PR 3.0, at 442 Soccer Bar on Hawthorne. It’s quickly become one of our favorite places to host the event for a number of reasons, all of which could prove instructive to other bars, pubs and nosheries looking to attract the patronage of businessy-type people such as us. So, without any further ado, a list of five reasons why we frequent 442:

1)   They’ve got a great circular seating area where roughly a dozen folks could sit, hear each other talk and keep a lively conversation going between them. Places that only have long, skinny tables simply will not work for a good group discussion. They end up breaking up into individual conversations about good TV shows, as opposed the big, dynamic group discussion about TV shows we prefer.


2)   They play great jazz music in there, but they understand how to work the volume knob. Few people on Earth are more obsessed with music than I am, but there’s just something about being forced to scream like a character in a natural disaster movie to be heard that tends to distract from the finer points of a good confab. Keeping the music at a reasonable volume encourages your customers to enjoy each other in addition to your tunes.

3)   The bartender, who I assume is also the owner, is a total character. He refers to everybody as either “Pretty lady” or “Nice guy,” and he is always friendly and welcoming. Big groups tend to spend a decent amount of money, and his strategy is endlessly more effective than that of some other bars, where you’re treated like yuppie scum if you walk in with a brief case or without a mustache and sarcastic T-shirt.

4)   442 features tasty Bosnian food. While this isn’t directly related to us holding our meetings there, it doesn’t hurt. And if you like to watch soccer games (Personally, I do not, but my coworker Erin is an aficionado), I’d imagine they go way better with Cevapi than hot dogs.

5)   442 has both a full bar and a killer selection of European beer. Normally, I only drink bourbon, but when you have the option of drinking a giant frosty mug of draught beer from the homeland of the owner of the bar – or thereabouts – I highly recommend it. And yes, I realize that any domestic beer is probably from the homeland of the owner of most U.S. bars, but now you’re just being difficult. Finally, unlike point number four, point number five IS directly related to us holding our meetings there.

The End.

Really this time.

Unless it isn’t.

pile of wires

NFC – Tap to change the world (and your wallet)

by Cam Clark

Nostrodomus I am not, but I feel like I know a good thing when I see it. For a while now, I have liked what I have seen from the world of Near Field Communications (NFC). NFC is a short-range wireless technology already used throughout the world today. It’s gaining significant traction in places like Japan and Europe. As a cousin to Radio Frequency Identification (RFID), it operates on wireless frequencies connecting a user’s mobile device to a receiver or smart tag, usually a few centimeters away. NFC effectively allows you to wave your mobile device over a receiver or smart tag to exchange things like text, images and URLs effortlessly. You can also use it to make purchases and swap other data.

What will this have to do with you and me? A lot, potentially. With just a touch you could do any of the following:

NFC graphPair Electronic Devices

  • Home computer components
  • In-car devices
  • Home entertainment systems and remote controls
  • Headsets and handsets
  • Cameras and printers/digital frames


  • Quick and secure Wifi set-up. (Imagine just tapping your phone to a wifi base station to set up the connection)

Information Gathering

  • Just tap your mobile device to any smart tag and read product history or patient information, check in to a location or trade contact information, or get the latest movie trailer from tapping a movie poster.

Asset Management

  • Smart tags for product for inventory control


  • Ensure secure area access to your building or use your mobile device instead of a paper ticket.

The biggest impact will be in financial transactions. NFC is the first piece of tech to have a real chance to replace the credit card. Think about that for a second. Imagine how easy it would be to hold an NFC-enabled mobile phone close to a terminal to purchase products or services, download coupons or special offers, keep track of customer loyalty programs, pay for public transportation, go through pay turnstiles or even vending machines without cash, cards or tokens. We have been walking around with credit cards since the 1970s. Soon the swipe will be a tap.

NFC image
So what are we waiting for? Essentially, both the chicken and the egg. First off, you need a phone that has an NFC chip. Much like how phones started incorporating GPS chips a few years ago, new phones will start incorporating NFC chips. Juniper Research projects that by 2013, one in five mobile phones shipped will be NFC-enabled. We also will need to start incorporating smart tags and NFC tech into more products. Companies such as tagstand.com are already popping up to help make this a painless process.

If you take away one idea from this blog, it should be this: Keep your eyes, ears and smartphones peeled for new developments in this area. It should be a fun ride.


A conceptual video of what a day in the life of a college student equipped with NFC technology.

If you are a bit more geeky, like myself take a look at the first 17min of this video.

ocean waves

Top Admiral offers communications advice all CEOs should read and heed

Chief of Naval Operations Admiral Gary RoughheadI’m grateful for Saturday’s blog post with communications advice from social media guru Brian Solis. It includes the full text of remarks by Chief of Naval Operations Admiral Gary Roughhead delivered June 6 at the National Summit on Strategic Communications.

His is the most articulate case I’ve seen any chief executive make for the importance of incorporating social networking into an organization’s strategic communications.

He understands one inexorable reality: “For whether we embrace the fundamental communications changes underway today or not, our talented young workforce not only embraces them, they know nothing else.”

And he’s clear about what it means for those who head organizations:  “As leaders, then, it’s not enough that we keep pace with these changes – we must lead the change.”

He grasps a key point we have tried to make clear to executives we counsel. Employees can and should be a major part of your communications team. “I submit to you that in today’s media environment, as leaders – whether we recognize it or not – we are no longer simply leading a workforce of employees or, in my case, Sailors. We are leading a workforce of communicators.”

“Many of our organizations have focused on leaders as communicators. Now, we have the chance to be leaders of communicators.”

I highly recommend you read all of Admiral Roughead’s remarks.  (Here is a pdf of the speech:Admiral Roughead speech 6-6-11.)