Entries by Pat McCormick

Young millennial pros teaching new tricks to old marketers

I confess that I’m obsessive about how millennials are changing how we all communicate. In an interesting Advertising Age article last week, MTV senior VP of strategic consumer insights and research Nick Shore outlined lessons marketers can learn from the “digilife” of Gen Y (born 1977-1997). Generation Y grew up in a digital world. Their […]

A year of fun in the ‘hood

The top topic buzzing around our office lately is our upcoming first birthday bash . Like our launch party last year, we plan to highlight the wonderful wares of our neighborhood – distillers, caterers, brewers, bakers, artists, winemakers and more. As much as I’m looking forward to the party, looking back over the past year […]

We’re Spending More Time on Social Networks

Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.