1.) “Shorth is better than length.”
The most read blogs are 150 words or less. This blog is about three times that length, so I’ve chopped it into bite-sized nuggets for easy consumption. If you want to get your message across, whether by blog, email, video or media pitch, keep it short. Shorthness will increase the likelihood that your message is remembered.
2.) “Think left and think right and think low and think high. Oh, the things you can think up if only you try!”
We often get requests from prospective clients who need help with outreach, but have no plan in place. Developing a strategic plan that integrates all outreach enhances the effectiveness of your efforts. Creative brainstorming and planning will also provide social networking content ideas and pitch angles throughout the year.
3.) “I meant what I said and I said what I meant.”
Don’t create messages you think your audiences want to hear. People want to hear truth and will respond to it. For example, don’t say you’re green if you haven’t made real strides in the area. Your words won’t ring true.
4.) “Sometimes the questions are complicated and the answers are simple.”
So much fear still exists around embarking on social networking.
Complicated questions: “How can we control what our employees will do when given access? How will we respond if someone trashes our good name? We’re already so busy; how can we do it all? These are just a few of the questions we hear.
Simple answers: Trust your employees. Criticism is unlikely for most businesses. When it does happen, respond transparently and your fans will come to your defense. Social networks are where the conversations are happening. Transition is a must.
5.) “I’m sorry to say so but, sadly it’s true that bang-ups and hang-ups can happen to you.”
Be prepared. Create a crisis communications plan. It’s one of those things, like a will, that you know you should have, but it’s easy to keep putting off. Being prepared for anything will help ensure that you maintain a consistent message and increase the likelihood of preserving a positive reputation in the face of a crisis.
When discussing the idea for this blog post, everyone at the office seemed to have a favorite Dr. Seuss quote. Ours are listed below. Feel free to chime in with yours.
I plan on framing this to hang in my house for my children to memorize.
This comes from my favorite Dr. Seuss book, The Lorax (he is even pictured on my bio page). Beyond just the environmental message from the book, it reminds me of Mahatma Ghandi’s quote, “We must be the change we wish to see in the world.” Both talk about the power of one person trying to make a difference, which I find inspiring and empowering.
I can verify this is true. Tee-hee.
Being charismatic means making other people feel good about who they are. You can’t do that unless you feel good about who you are. This doesn’t mean being conceited or arrogant, but just means being realistic and self-aware and comfortable in your own skin. Once you are that, others will be drawn to your confidence. And even if they’re not, you’ll be just fine by yourself.
Because it couldn’t be any more true.
That’s just how it is.
Juan: “My alphabet starts with this letter called yuzz. It’s the letter I use to spell yuzz-a-ma-tuzz. You’ll be sort of surprised what there is to be found once you go beyond ‘Z’ and start poking around!”
I just like the idea of making up my own words.
“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living.”
I like the first because the reality of living is that the pace accelerates as you get older. I like the second because it reminds me there are good reasons not to grow up. Perhaps “Adults are just obsolete children and the hell with them.” is a better quote to make the last point.