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AM:PM PR Colleague Returns from Cross-Country Bike Trip

Earlier this year AM:PM PR colleague Bill MacKenzie traveled from Los Angeles to Boston (and places in between) on a cross-country bike trip, fulfilling a childhood dream. This week he was featured in a Hillsboro Tribune article and we have reprinted the article here with permission, along with a couple of photos from Bill’s ride.

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Going cross-country on two wheels

Hillsboro Tribune – July 22, 2013

By Doug Burkhardt

Bill MacKenzie is finally home in Oregon after what he characterized as “a grueling, but fun, 3,459-mile bicycle ride from Los Angeles to Boston.”

As he relaxed and savored his recently completed cross-country bike journey, MacKenzie — who worked for 15 years in Hillsboro as Intel’s communications manager in Oregon — said he well knows the United States is a very big country.

“But ever since I was a kid, when my parents gave me a shiny black English three-speed bike, I’ve wanted to cycle across the country from sea to shining sea,” he said.

MacKenzie decided to make his dream become a reality early this year as he neared his Feb. 1 retirement from Intel Corp.

“I thought about it for years,” he said. “I created a poster for my gray cubicle wall. It was a map of the U.S. with a line drawn across it to show a bike route and the words, ‘If I can dream it, I can do it.’”

Even with endless determination, however, MacKenzie, who lives in Lake Oswego, knew training was also essential.

“I trained vigorously, either riding my bike outdoors on 25-mile to 100-mile trips or indoors on a trainer at Club Sport in Tigard,” he said.

MacKenzie also located a company called Crossroads Cycling Adventures that specialized in assisting cross-country cycling expeditions.

“They said they would carry our bags, have vans on the road to keep us safe, arrange our meals and put us up in hotels along the way,” MacKenzie explained. “I’ve done one-week camping rides before, but had no desire to do it all across the United States. The company’s leader assured me I didn’t need to be an Olympian to do the ride, so I made the leap and signed up.”

MacKenzie said he made sure he had all the necessary bike upkeep and travel items and kept it all within the 30-pound weight limit set by Crossroads Cycling, which is based in Littleton, Colo. After that he arranged for Lakeside Bicycles in Lake Oswego to ship his two-wheeler — a U.S.-made Trek road bike — to the starting point in California. And then he booked a flight to L.A.

 

bill dipping bike wheels in pacific ocean at manhattan beach, california

To start the cross country ride, Bill dipped his back tire in the Pacific at Manhattan Beach in California.

West Coast launch

There were 25 riders in MacKenzie’s group. The youngest was a 22-year-old woman from England and the oldest was a 76-year-old man who had once climbed Mount Everest.

“We launched at Manhattan Beach, Calif., on May 11, after dipping our rear wheels in the Pacific,” MacKenzie recalled.

According to MacKenzie, the group of cyclists bonded as they traveled through 117-degree heat in the California desert; across never-ending hills in Missouri; and in daunting thunderstorms in New England.

“Our route taught us history lessons every day,” said MacKenzie. “It took us through desert in California, over the Continental Divide in New Mexico, along historic Route 66, to Dorothy’s house at the ‘Wizard of Oz’ park and the Dalton Brothers’ hideout in Kansas. We rode the Lewis & Clark Trail in Missouri, crossed the swiftly flowing Mississippi River into Illinois, rode alongside the Erie Canal in New York and pedaled through historic Concord and Lexington in Massachusetts.”

MacKenzie said the trip reaffirmed his own sense of optimism and pride in the country.

 

Bill posing at the New Mexico border.

Bill posing at the New Mexico border.

“Every single day of our trip was an adventure,” said MacKenzie, “and no matter where we went, American flags were flying, reflecting American pride in our past and faith in the future. Flags lined the streets and flew from just about every home, enveloping you in good feelings.”

‘You’re in Kansas’

In Kansas, the team of bicyclists — most of whom came from urban environments — learned a bit about cultural differences when faced with their own preconceptions about city life as contrasted with life in a small farm town.

“One day a rider commented in a restaurant that he’d parked his bike near a window so he could watch it in case somebody tried to steal it,” said MacKenzie. “A man in a nearby booth overheard his remark and said, ‘Son, you don’t need to worry about that here. You’re in Kansas.’”

 

Buck's famous cinnamon rolls.

At a stop in Marysville, Missouri, Bill shakes Buck’s hand before enjoying one of Buck’s famous cinnamon rolls.

Not every town offered a positive feeling, however. Ironically, MacKenzie said he believed a town that had been celebrated in a classic rock song from the early 1970s had lost its way.

“There was Winslow, Ariz., made famous by the Eagles song, ‘Take it Easy,’ along the old Route 66,” MacKenzie explained. “A dying town, it seems to continue only so it can showcase its mention in the song.”

Residents of another town put their sense of humor on display. In Hillsboro, Ind., MacKenzie and his fellow bikers got a good laugh out of the banner townspeople had set up to greet their arrival.

“Hillsboro had a large welcome sign at the town’s border saying, ‘Home of 600 happy people and a few old soreheads,’” he recalled.

 

Bill dips his bike wheels in the Atlantic.

Completing the journey past Boston, Bill dips his bike wheels in the Atlantic.

On June 28, after 49 days of traveling on two wheels, MacKenzie’s band of bicycle adventurers arrived in Boston, where they engaged in a celebratory “front-wheel-dipping” ceremony in the Atlantic Ocean.

“In a downpour, of course,” he said. “I got a lump in my throat and a few tears rolled down my cheeks as I realized we’d finished. It was truly the trip of a lifetime.”

 

ICBC booths

Long-time Intel spokesman linking up with AM:PM PR

 

As winter begins and the New Year approaches, 2013 is looking like Spring to us. Our new offices are under construction. New clients are coming aboard. And today we confirmed that one of Oregon’s most respected and visible communications professionals plans to affiliate with us early next year.

In an email to his Intel colleagues and friends, Bill MacKenzie, a long-time Intel spokesman announced today that after 15 years as spokesman for Intel in Oregon, the state’s largest private employer, he’ll soon launch his “post-Intel life.”

Before starting his high-visibility job at Intel, Bill spent a decade as a business and politics reporter at The Oregonian. He also held senior positions on the staff of a subcommittee in the U.S. House of Representatives and the U.S. Department of Commerce, including service as a foreign affairs officer working with the Department of State on treaty negotiations.

In announcing his future plans, Bill told friends he plans a short break before starting part-time work over the next year for the Encore Fellowship Program and Social Venture Partners Portland. He also plans some non-fiction writing, including journalism.

But what we liked best was reading this: “I’ll also be affiliating with Portland PR firm AM:PM PR to offer PR services such as corporate communications, crisis communications and media relations training.”

We couldn’t be more excited. Allison and I worked with Bill and his team at Intel more than a decade ago, helping with communications about one of Intel’s multi-billion dollar investment announcements. We also facilitated Intel’s former Community Advisory Panel, part of the company’s communications with its neighbors.

He’s been a good friend and a helpful professional colleague ever since.

In his email, Bill reflected on his time at Intel: “I’m proud to have played a part in handling hundreds of critical business issues with the media and in helping to secure public support for $37.5 billion of Strategic Investment Program Agreements that have facilitated billions of dollars of Intel investments in Oregon and generated thousands of high-skill, family-wage jobs. I’m also proud that Intel has consistently been voted Oregon’s most admired tech company and one of the most admired companies across all industries during my tenure.”

Intel has reason to be proud of the contribution Bill has made to Intel’s success in Oregon, and we’re pleased he thinks enough of us to link up with us.

While it seems like Spring to us, Bill is waiting for the real thing before setting off for a long-planned lark: “On May 9, 2013, I’ll embark on a bicycle trip from the edge of the Pacific Ocean to Boston, long an adventure on my bucket list.”

Bill has many more adventures in him, and we look forward to sharing some with him at AM:PM PR.