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Jerry Casey at AM:PM PR

Jerry Casey on The Oregonian and the State of the Newspaper Industry [PODCAST]

 

The Oregonian’s Breaking News Manager on the Evolving Newsroom

The Oregonian’s manager of breaking news, Jerry Casey (@jjeremiahcasey), was our latest featured guest at AM:PM PR’s Speakeasy. Jerry provided some interesting insights from inside today’s newsroom and The Oregonian’s historic transformation. He correlated the evolution of news consumption with the shift in staff needs and pace of story production. Jerry recognized the impacts on the public relations industry and offered tips for pitching journalists with the new newsroom in mind. Hear Jerry’s observations from inside the The Oregonian newsroom and his take on the state of news media today on our first-ever Speakeasy with AM:PM PR podcast

The Oregonian Today

Changes at the Oregonian have been a hot topic among journalists, ex-journalists and PR professionals over the past several years. Most recently, the paper announced the closure of  its printing plant and plan to outsource. Over the last five years hundreds of Oregonian staff have been laid off leading people to wonder, what’s going on around there?

Without much context the layoffs can seem quite callous, but are these changes simply the result of new technologies and how today’s reader consumes news? Understanding how readers consume the news is another way that technology has altered the newspaper business – and new technologies give greater insight than ever before.

Clickbait, Quotas and Millennials

News site analytics show an increasing number of readers attracted by clickbait over hard-hitting reporting. This data effects the types of stories news organizations invest in.

How is The Oregonian adapting? Last year Willamette Week published a leaked email about new guidelines for Oregonian reporters that included rules for social media usage; how frequently they should be posting and how compensation will be related to readers.

That story fascinated us so we asked Jerry how it reflected changes in the newspaper business what the resulting cultural impact has had on older reporters in the newsroom. We also wondered how much the new guidelines were influenced by millennials joining the workforce.

Jerry differentiated between producing narratives and, simply, relaying information. In fact, he explained many stories “don’t need a narrative.” This is a useful point for those hoping to pitch stories to the media.

Pitching The Oregonian

Staff reductions, evolving reader interests and managements expectations of reporters have made pitching more difficult for public relations professionals. Jerry offered suggestions for pitching Oregonian staff, including starting with reporters you know, how to think about the story your pitching and what tactics to avoid.

About Jerry Casey

Jerry has worked as an editor in Portland since 1999. His diverse newspaper career includes stints in Virginia and Florida, in addition to Oregon. He’s been a copyeditor, business editor, city editor, bureau chief and The Oregonian‘s first online editor.

 

We hope you enjoy our inaugural Speakeasy with AM:PM PR podcast. In the future we hope to tap into our team of experts to discuss crisis communication, media relations, strategic communication and share more from our Speakeasy guests.

 

AMPMPR Speakeasy

FORMER FEATURED GUESTS:

To join our Speakeasy group, click on the following Facebook hyperlink.

KGW's Pat Dooris at AM:PM PR's Speakeasy

KGW’s Pat Dooris at AM:PM PR’s Speakeasy

Thanks for listening!


 

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Next Speakeasy: Adapting to a 21st Century Newsroom

What is it like to be a breaking news reporter in today’s fast-paced 24/7 news cycle? What draws their attention? Join us July 15th at 4 p.m. at AM:PM PR to get these questions answered by our next Speakeasy host — Jerry Casey — breaking news manager for The OregonianChanges to The Oregonian’s newsroom have been widely discussed. These major shifts have changed how Jerry reports and he’ll share what that means for those who work with media.

Jerry has worked as an editor in Portland since 1999. His diverse newspaper career includes stints in Virginia and Florida, in addition to Oregon. Jerry says that in his 25 year career as a journalist he’s been unable to hold one job without coveting another. He’s been a copyeditor, business editor, city editor, bureau chief and The Oregonian‘s first online editor — a role that shapes how stories are produced and consumed.

Most importantly, Jerry is the husband of another journalist and the father of two kids: Rosencrantz from the Jesuit High School production of “Hamlet” and the only left-handed pitcher/first baseman playing for the Padres in the Cedar Mill Little League.

We hope to see you for what will be a compelling and enjoyable Speakeasy featuring a remarkable journalist. Please RSVP with Mike if you plan to attend.

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City Reader Offers Respite For Journalists, PR Professionals

Our recent Facebook post about The Oregonian’s move to cut their weekly community section inspired some raucous debate about the state of the media in America. Most of us seem to yearn for a golden age of journalism when newspaper rooms bustled with chain-smoking overcoat-clad reporters who weren’t constrained by advertising dollars or internet measurements like clicks – and who had more bandwidth (and salary) to craft in-depth original reporting.

broken heart fix
While the recent online debate grew heated and participants grew frustrated it became increasingly clear that change causes a torrent of emotions that can become difficult to navigate. It’s no wonder either, because if you think about it too much, the future of the media can seem quite bleak. Consider for a moment that Dennis Rodman is still able to command headlines across the country for being an arrogant drunk, and pop culture icons (*sigh*) like Justin Bieber and Miley Cyrus can earn tens of millions of dollars in ad equivalency by having identity crises or drug-fueled meltdowns.

To those suffering from media inspired anxiety, worry, fear and depression – I offer – a tonic.

 

karin city reader portlandWhile on a walk last week with my dear colleague Alexis, we came upon a woman named Karin who has recently started a magazine stand, located in the new D Street Village Development on Southeast Division Street. A magazine stand! With a handmade sign that reads “The City Reader” and an enthusiasm for selling her product, Karin was refreshingly excited about her media collection, and upon further discussion, it was clear that she had personally curated her entire selection. She enthusiastically answered my questions as I fished for leads on undiscovered publications that might aid in my PR efforts. It was clear too that she was inspired by a classic era of journalism, and she was doing something about it. I ended up buying two magazines.

 

city reader standTo me, Karin’s business is just one symbol of la resistance to corporate-controlled media in the internet age, and an inspirational serum for all ye dour, downtrodden diggers of the truth. If you keep your eyes peeled there are other green shoots sprouting from all corners of the digital media landscape. That’s one of the great things about the internet, isn’t it? Check out Medium, Quartz, Grist or eBay founder Pierre Omidyar’s new project “The Intercept” by whistleblower Glenn Greenwald. Check out Seattle’s Crosscut, or closer to home, check out OPB’s special reports, or the latest pieces by Nigel Jaquiss, Richard Read, Jeff Baker or other key figures in the local rebel movement (my words, not theirs). Our traditional media model (which had its own long list of problems) may be dying, but its death will only serve as fertilizer for the next generation of muckrakers and entrepreneurs.

So next time you’re feeling down-in-the-mouth about a local paper that outsources much of its content, or you’re driven crazy by Facebook friends who are sharing posts from so-called “trusted” media sources on topics like FEMA Death Camps, just remember that you can do something about it. Change can be a little messy sometimes, and it may take awhile to see who the winners are, but you can influence the winners pool with your dollars. Donate money to your favorites, and if you’re in need of a quick-fix palate cleanser, go buy some magazines from Karin this weekend.