Have a strategy and offer content with value to your audience
If you have a business or a brand, you must have a strong online presence. Public relations agencies are no different. Every business wants to stand out and show up on the first page of searches.
Businesses and brands face ever increasing competition to be noticed. With more than 1 billion active websites, consistent attention to Search engine optimization, or SEO, is key to raising visibility.
SEO is the process of affecting the rank of a website in a search engine’s “natural” or un-paid search results. The earlier and more frequently a site appears in search results list, the more visitors it will receive.
Basically, SEO encourages keyword use to increase traffic based on what people search for. However, there is a drawback. Focusing on keywords can stifle creativity.
At AM:PM PR, we write about what we’d want to read. We want what we write to be interesting, authentic, and worth our reader’s time. It’s always a bonus if we write something others find worth sharing.
It’s a complicated balancing act. How do you safely walk the tightrope between entertaining readers and attracting potential new clients with strategic keywords planted throughout the copy?
- Be Subtle – While keywords are important to search, don’t litter your posts with them. In this post all focus keywords are in bold. Words and phrases like “public relations,” “search engine optimization,” and “SEO Tips” are all terms that could bring people to our site.
- Be Creative – Sensibility with keywords can attract visitors, but creative, useful content is what keeps them coming back. Try writing your post first without worrying about keywords and then add them where they make sense. While headlines should contain focus keywords, you also need to grab attention with them.
- Be Mindful – Think like the reader you want to have. What do you want your audiences to think about you? What do you want to portray? Being mindful of how copy, relevant content, and keywords work together will help attract visitors and keep them coming back.
- Be Visual – Google likes images. Adding images and properly naming, sizing and tagged them will help your rank and make your content more attractive and memorable.
Paying more attention to SEO does take time, but it’s part of today’s cost of doing business.