I’m not afraid to admit it: I have a folder on Instagram where all of my favorite ads, marketing campaigns, and PR-related posts are saved. As I’ve come across them on my feed, I often ask myself: “why did this catch my eye? What’s effective about it?” These are good questions to ask when working […]
At our office on Clinton Street (and near Divison Street), we are lucky enough to be surrounded by a wide range of yummy lunch spots in the neighborhood. Here are our faves! Broder Cafe The ultimate brunch spot. This hip little cafe is packed almost every single day, and for a good reason. Not only […]
“Influencer marketing” is the modern day equivalent to celebrity endorsements, a marketing tactic that’s been around for decades. These days, partnering with Instagram stars and YouTube phenomenons is a whole new way to advertise. “Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may […]
As writers, communicators, readers, editors, and creatives, we find inspiration in a lot of different areas. Good books and awesome music included. Are you curious about what our team is listening to and reading this summer? Here are our picks. Pat – AM:PM PR Co-founder: “I’m currently re-reading I’m Right and You’re an Idiot, by […]
A Brief History of Public Relations In the 1920s, Edward Bernays and Ivy Lee coined the word “public relations” in America. Back then, PR was considered to be propaganda, as it was used to promote both sides of the First World War and other controversial efforts. During the second half of the 20th century, however, […]
As a new member of the team at AM:PM, I’ve been reading up on the agency’s past clients and projects. I recently came across this fun 2013 campaign, and I was so impressed by it! So, without further ado, I hereby conduct AM:PM’s 2013 1D World Campaign into the agency’s official Hall of Fame. 🙂 […]
What Is It? Niche (noun): a place, employment, status, or activity for which a person or thing is best fitted. –Merriam-Webster Dictionary You’ve probably heard this word before. It’s commonly used in the world of ad, business and PR…but what can it mean for you? A niche is what you do best, what you’re passionate […]
Hello! Sophie Cettina here, AM:PM’s newest intern. I’ll be managing the agency’s blog and social media over the next few months. I’m thrilled to be here! 🙂 Bio I graduated from the University of Oregon last month, where I earned a B.A. in Journalism/PR. When I wasn’t studying, I spent my time as a DJ […]