Gen Y respects authenticity. Authenticity can be dorky, but it’s still hip. If you want to be listened to, be real. This generation can see through B.S. Where are they? On their phones. They are more than half of mobile users in the US. Also nicknamed the Connecteds and Net Generation, they’re almost all socially networked. They do everything online, including research before buying.
Author Archive for: allison
About Allison McCormick
Allison is an accredited public relations professional. She has earned international awards and recognition for her work with consumer and issue management clients. She has counseled clients in healthcare, education, natural resources, technology, manufacturing, land development, hospitality and nonprofit industries. She specializes in finding strategies that meet each client’s unique requirements and meet their communications objectives.
Entries by Allison McCormick
Dr. Seuss’s wise words for the young and old can be applied to every part of life – even in the PR business. Some of his best quotes have PR lessons within.
There’s nobody at home waiting for us so you can rest assured we’ll devote the time necessary to make sure your message is received by the right people. In the second installment of our “We’re better at PR than…” videos, we give our best attempt at finding a date.
When our team decided to spin out and start our own thing, we wanted everything to be new and we wanted everything to be “us.” Our most enjoyable and successful experiences had been through collaboration. From day one, we decided to collaborate on everything. We brainstormed our mission together. We decided on open office space where we would sit around one table, without offices that separated us from each other. We shopped for office furniture together and covered our walls in white boards for our many spontaneous brainstorms.