Entries by Allison McCormick

Wake up businesses and organizations! Consumers are in control.

Today a company’s bad decision can ignite an immediate firestorm that can spread across the interwebs as quickly as a tornado can ruin a city. Boards and CEOs in charge of such decisions should consider every possibility for backlash. Hindsight is always 20/20, but with enough of these examples in the past 12 months, I would expect that every organization would thoughtfully gauge the opinions of its target consumer before deciding on a new course that could permanently damage the brand.

Strike Against SOPA & PIPA

Today is the strike against SOPA and PIPA. Many websites are blacking out and offering information about SOPA and PIPA and how to get in touch with your congressmen to tell them how you feel about this legislation. These bills would create Internet censorship laws more intrusive than Syria or China currently employ in their countries.