Entries by Sophie Cettina

PR Trend: Influencer Marketing

“Influencer marketing” is the modern day equivalent to celebrity endorsements, a marketing tactic that’s been around for decades. These days, partnering with Instagram stars and YouTube phenomenons is a whole new way to advertise. “Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may […]

AM:PM and 7/Apps Summer 2019 Picks

As writers, communicators, readers, editors, and creatives, we find inspiration in a lot of different areas. Good books and awesome music included. Are you curious about what our team is listening to and reading this summer? Here are our picks. Pat – AM:PM PR Co-founder: “I’m currently re-reading I’m Right and You’re an Idiot, by […]

Public Relations Is Not “Spin”

A Brief History of Public Relations In the 1920s, Edward Bernays and Ivy Lee coined the word “public relations” in America. Back then, PR was considered to be propaganda, as it was used to promote both sides of the First World War and other controversial efforts. During the second half of the 20th century, however, […]

The AM:PM PR Hall of Fame: 1D World

As a new member of the team at AM:PM, I’ve been reading up on the agency’s past clients and projects. I recently came across this fun 2013 campaign, and I was so impressed by it! So, without further ado, I hereby conduct AM:PM’s 2013 1D World Campaign into the agency’s official Hall of Fame. 🙂 […]

9 Things AM:PM PR Loves

Happy Monday! What gets you up in the morning? What inspires you? For us here at AM:PM PR, it’s our location, our office, and our awesome team. We are so lucky to work in such a fun, buzzing neighborhood at our headquarters on Clinton Street. Here are 9 things we love about it.   1. […]

Finding Your Creative Niche

What Is It? Niche (noun): a place, employment, status, or activity for which a person or thing is best fitted. –Merriam-Webster Dictionary You’ve probably heard this word before. It’s commonly used in the world of ad, business and PR…but what can it mean for you? A niche is what you do best, what you’re passionate […]

Meet AM:PM PR’s Newest Intern!

Hello! Sophie Cettina here, AM:PM’s newest intern. I’ll be managing the agency’s blog and social media over the next few months. I’m thrilled to be here! 🙂 Bio I graduated from the University of Oregon last month, where I earned a B.A. in Journalism/PR. When I wasn’t studying, I spent my time as a DJ […]