Entries by Sophie Cettina

PR Trend: The Power of SEO

What is SEO? SEO (search engine optimization): noun. The process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. –Wikipedia To put it simply, SEO is the practice of directing and increasing traffic to your website and […]

Cre8con 2019 Recap

On Friday, September 27th, I attended my very first Cre8con! This annual event is a conference that celebrates and explores creative work across all industries. Each year, a selection of keynote speakers gives a presentation on what inspires them in their work, the challenges they’ve faced, and their adventures in the creative field. There were […]

Hook, Line and Sinker: How to Engage Your Audience

Whether you’re writing a blog entry or social media post, hooking your reader is crucial. Successful content catches the eye of its audience with just the first line, then continues to engage them. Here are a few tips to enhance your content. Write a Killer Headline Like the headline to this blog post, start with […]

Gen Z’s Commitment to Activism

Now more than ever, all eyes are on our world leaders. And many of these eyes belong to the younger generation, known as Gen Z. (Born in the mid-1990s to early-2000s.) With the issue of climate change becoming a global crisis, Trump’s border control policies impacting immigrant children, plus the rise of school shootings, these […]

PR Networking 101

Networking is the foundation of PR. From connecting with potential clients, to maintaining strong relationships with current ones, networking is essential. Building connections with fellow PR professionals is just as important. Whether you are a seasoned PR rep or a recent college graduate, here are a four basic networking tips you should know! 1. Attend […]

5 Portland Brands Worth Following

  Instagram, as discussed in our previous blog post, is a major marketing tool. From small brands that are just beginning to build their fanbase, to super brands using the app to promote new products, this platform is used heavily to showcase businesses and what makes them stand out. Here are five local Portland brands […]

Crisis Communication In the World of PR

What Is Crisis Communication? “Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.” –Wikipedia When something unexpected happens and affects the success of your company, PR professionals step in. While emphasizing transparency, honesty, and acknowledging […]

How To Grow Your Brand Through Instagram

  “Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively.” –Forbes Looking to expand your personal brand or business by using Instagram? Here are a few helpful tips. Your Bio Let’s start with the basics — your bio. It’s typically the first thing users see […]

PR Trend: Artificial Intelligence and Public Relations

What Is AI? Artificial Intelligence: noun. A branch of computer science dealing with the simulation of intelligent behavior in computers, the capability of a machine to imitate intelligent human behavior. -Merriam-Webster Dictionary AI infiltrates our lives more than you may realize. For example, that voice to text feature on your phone, Google maps, and customization […]

Pat’s Picks: Top 3 Fave Brands

Today’s blog post highlights AM:PM PR Co-Founder Pat McCormick and his three favorite brands! Apple “Hi, my name is Pat and I’m an Applephile. I need to make that admission to explain why I have Apple’s marketing at the top of my list of faves. Apple infuses its brand in every element of its products […]