WWII Vet Returns Lost Heirloom and Receives International Media Attention

marvin strombo with flagMarvin Strombo was 19-years-old when he fought as a Marine in Saipan during World War II. Earlier this summer, and at age 93, Strombo performed one final mission of reconciliation – personally returning the lost heirloom he acquired while serving as a Marine to the awaiting family of Sadao Yasue, a Japanese Lance Corporal killed in action in Saipan in late June of 1944. When Strombo and fellow Marines came across Yasue’s body they found his Yosegaki Hinomaru.

Referred to as a “good luck flag” by American soldiers, the Japanese Hinomaru was often taken as a war souvenir from the fallen. The flag features the familiar white background and Rising Sun in the center and surrounded by Japanese characters. These flags were traditionally presented to a man prior to his deployment in the Japanese armed forces. Relatives, neighbors and friends would write their names along with good luck messages on the field of the flag.

Strombo’s experience traveling to Japan to return the flag garnered national and international media attention, and the story has helped more families and veterans to connect with Obon Society to return lost artifacts.

Here is the story as it was covered by PBS News Hour:

AM:PM PR was proud to assist Obon Society with their effort to promote the commemoration of this great act of reconciliation. To support Obon Society, please visit: http://obonsociety.org/donate/

photo credit: (AP Photo/Ross D. Franklin)

Hard Knocks, Hard Grips and Home Runs: Book Marketing Tips from Emil DeAndreis

Emil DeAndreis Hard to GripAuthor Emil DeAndreis will join us next week to discuss “Hard To Grip” – a memoir about his experience finding new meaning in life after his promising professional baseball career was derailed by rheumatoid arthritis. We interviewed Emil to learn more about his experience marketing and promoting his books.

Emil will be at AM:PM PR on Wednesday, August 9th at 6 p.m. (2006 SE Clinton Street). You can RSVP at: info@ampmpr.com

* * * * * * * * * * * * * * * * *

How did your baseball experience prepare you for your author experience?

In general as a baseball player you experience plenty of rejection. From that rejection, you learn that if you don’t push through, the world will keep spinning without you. So there is a level of resilience and tenacity learned as a baseball player that has helped me as an author. You don’t become an author without being rejected hundreds of times.  

Is this your first time marketing yourself as an author?

I marketed myself for my first book, Beyond Folly. The book was smaller in all aspects, from page number to print run to publisher. So I had a bit of experience crafting emails to reviewers in hopes of generating buzz, preparing elevator-pitch-like synopses of the book to show why it was worth someone’s time. I wouldn’t say I enjoy marketing myself, but I do take solace in the fact that this is an essential part of being an author. How else will people learn about the book, the story, if I don’t push the information into their lap?

What’s it like marketing a book in 2017?

There is a lot of sitting on the couch, sending emails, gently nudging people with reminders, asking somebody who knows somebody who knows somebody to introduce us via email. I’m always looking for people who might be interested in the book. People on widely followed podcasts, people on social media with audiences relevant to the topic of my book.

What are some marketing tactics that have worked well for you? 

A lot of people, especially journalists and authors in the sports world have been really generous with their time, and their connections. They’ve also been very complimentary about the book for its authenticity to the game of baseball. I’ve been very fortunate to be put in touch with prominent figures in the baseball world and have wound up with some great blurbs that have helped legitimize the book and put it on the map. 

What marketing tactics have fallen flat? 

I’ve found it to be really hard to get big book reviewers (or just any book reviewers, for that matter) to review a book from an indie press.  It’s no knock on the book reviews; hundreds of books come out a week and there isn’t enough time to read them all. Books from the big 5 publishing houses get more attention, and so even if you have a great book, or a book that is regionally pertinent to a certain book review, there’s a good chance it will be left unread.

What role has social media played in promoting your book? 

It’s been really helpful. I am by no means a social media guru, and I’m sure there is a lot more I could be doing on it, but being able to reach big time names in the sports world has helped my book reach wider audiences. Hashtags have also helped me penetrate markets that would otherwise have a hard time reaching.

What role did your publisher play in promoting the book? 

My publisher has been very committed to this project since the beginning.  I was set up with a marketing team as well as a radio agent, which took some of the weight off of me. It’s nice to have people behind you whose job it is to get your book in people’s hands. My publisher has been in the business a long time and has some good connections that have helped open doors. He is persistent and committed but patient.

What have you learned from this experience that you will apply to the next book release? 

I want to investigate those authors who’ve marketed themselves into selling hundreds of thousands of copies of their books on their own. I’m sure there is a more efficient way for me to use my time when marketing my book, and I’d love to encounter it.

After your book is no longer “new” and conceivably newsworthy, how do you plan to continue marketing your book? 

There are still markets and people to tap who are more interested in the story than the newness.  One year (which seems to be the unofficial shelf life of a book) isn’t long enough to contact everyone–journalists, radio hosts, podcasts, ex-athletes, popular doctors, etc– who might be interested in your book, and sharing it to their audience.

What advice would you offer someone preparing to market their book for the first time? 

So many people will say no. Don’ take it personally, as challenging as that may be. Be very thankful to those who say yes.

 

coolest cooler

Agreement to Recoup Funds from Cooler Project Gets Icy Reception

Last month the Oregonian reported that the Oregon Department of Justice reached a settlement with Portland-based Coolest Cooler project over complaints the company hasn’t delivered its crowdfunding rewards to expectant backers in a timely manner. The project is currently three years behind schedule and has failed to ship over 21,000 of its $200 coolers. The new ruling suggests backers may be entitled to a $20 refund from Coolest Cooler, or 10% of their original investment.

If it sounds crazy, at least it’s sanctioned crazy. After numerous highly publicized projects have failed to deliver on time, many backers now know what they’re getting into when supporting a crowdfunding project – but that doesn’t mean backers won’t become angry when a project fails to meet their expectations. If expectations aren’t managed properly, this may create a potential crisis for an entrepreneur hoping to leverage their project into a business.

oregonian coolest cooler

Read More:

In these types of delay scenarios, rewards-based crowdfunding platforms (Kickstarter, Indiegogo, etc.) go to great lengths to distance the company from responsibility. In its terms of use, Indiegogo makes it clear the platform is merely a ‘venue’ to enable the act of crowdfunding. Additionally, these ‘venues’ help shield failed projects from responsibility for delivery failure when backers are repeatedly told they are “pledging” funds or getting a “perk” or getting a “reward” – versus simply purchasing a product. This messaging is repeated in various forms throughout the communication channels of these platforms.  (For more, view this blog titled: Kickstarter is not a store).

Here’s my question – shouldn’t a crowdfunding project work hard to ensure its potential evangelists (i.e., ‘backers’) are treated fairly and compassionately? I dare say, they should be coddled. Most communication professionals would nod in agreement (with the possible exception of the ‘coddled’ part), but most crowdfunding project creators are not communication professionals and I’ve observed that they do a lot of funny things to avoid confrontation.

My recently completed grad school terminal project explored communication practices in rewards-based crowdfunding campaigns. I chose to study crowdfunding because the lifecycle of its business model is like a regular business on hyper-drive. In the span of a few months you can observe a business evolve from the fruition of an idea to the delivery of its product, and all of its communication efforts (or lack thereof) are recorded on the crowdfunding platform, on its social media platforms, in media stories and within forums.

In the coming weeks I’ll share some of what I’ve learned on the AM:PM PR blog. I believe this information will be of interest to communication professionals and may help to inform effective business communication practices.

Background.
Contemporary crowdfunding platforms enable entrepreneurs to bring their dreams into fruition in a manner that was unthinkable 10 years ago. If an entrepreneur can connect to the internet, they can communicate with nearly a billion English speakers. Additionally, new technology enables entrepreneurs to reach potential consumers that would otherwise be impossible for anyone outside of large population centers. Today, an entrepreneur living in rural America could conceive a business idea and launch a crowdfunding campaign using free technology available on the internet to promote and fund it.

The entrepreneur may choose from a range of crowdfunding and social media platforms to tell their unique story, combining narrative with photos, videos and written testimonials. Social media and search engine optimization offered by crowdfunding websites, combined with desktop or mobile friendly browsing allows easy access for potential consumers. Communication-centric technology enables project creators to post updates and share links to these updates on separate social platforms to reach new networks; users can, in turn, share with their additional networks, expanding the reach of the project. Interested consumers pledge directly using safe financial technologies offering the secure transfer of funds.

In rewards-based crowdfunding campaigns, entrepreneurs include deliverables to encourage investors to pledge varying levels of funds to support the effort. In the event the project is successfully funded, the entrepreneur can post messages of appreciation to everyone that came together to support their campaign. The entrepreneur, in turn, uses those funds and begins to work toward actualizing their vision and to fulfill pledges to backers. However, challenges arise when the project creator is unable to fulfill campaign promises in a direct, timely manner – and responds to these challenges with inconsistent, combative or unclear communication – or, in the worst case, no communication at all. This lack of communication creates a communication crisis that threatens brand and reputation and is entirely avoidable with strategic communication planning.

To be continued…

Save the Date: Mike’s Summer Bookclub With Emil DeAndreis

On Tuesday, July 11th we’re meeting at AM:PM PR at 6 p.m. to discuss “The Immortal Irishman” by Timothy Egan. The book details the life and times of Thomas Francis Meagher, who squeezed more life into his 43-years of life than most families cobble together in three generations.

The next title in my summer bookclub is Hard To Grip, by Emil DeAndreis. Emil will actually be visiting AM:PM PR to discuss his book and to answer questions. If you’d like to purchase in advance of the signing you can do so at Powell’s Books (or wherever books are sold).

Emil recently published a popular essay titled, “How RA Alters Your Young Adult Years.”

Please join us Wednesday, August 9 at 6 p.m. to meet Emil and to learn more about his book and his life experience.

hard to grip smallAbout Hard to Grip by Emil DeAndreis
In 2008, after a record-breaking career as a D1 college baseball player, Emil DeAndreis’ life seemed set: He was twenty-three, in great shape, and had just been offered a contract to pitch professionally in Europe. Then his body fell apart. It started with elbow stiffness, then swelling in his wrist. Soon, his fingers were too bloated to grip a baseball. He had Rheumatoid Arthritis, a disease that causes swelling and eventual deterioration of the joints, mostly targeting old people and women. Hard To Grip tells the story of a young man’s body giving out when he needs it most. It chronicles an ascending sports career, the ups and downs of life in the NCAA, and the challenges of letting go of pro baseball due to a dehumanizing condition. In a series of humorous anecdotes, Emil takes the reader on his bittersweet journey of a young man’s having to grapple with an “old woman’s disease.” From striking out future major leaguer All Stars, to sitting in support groups; from breaking university records, to barely making it up the stairs; from language barriers with Chinese healers to figuring out how to be employed as a vegetable, this book unveils the disease with humor and fearless honesty through the eyes of an unlikely victim. This memoir is an honest, rueful and at times hilarious story about learning to come to terms with a new reality, and an inspiring account of how Emil learned to run with the disease and not from it.

 

 

 

 

 

 

 

 

 

 

Our September title is: Eve of a Hundred Midnights by Bill Lascher 

eve of a hundred midnightsEve of a Hundred Midnights is the unforgettable true story of two married journalists on an island-hopping run for their lives across the Pacific after the Fall of Manila during World War II—a saga of love, adventure, and danger. On New Year’s Eve, 1941, just three weeks after the attack on Pearl Harbor, the Japanese were bombing the Philippine capital of Manila, where journalists Mel and Annalee Jacoby had married just a month earlier. The couple had worked in China as members of a tight community of foreign correspondents with close ties to Chinese leaders; if captured by invading Japanese troops, they were certain to be executed. Racing to the docks just before midnight, they barely escaped on a freighter—the beginning of a tumultuous journey that would take them from one island outpost to another. While keeping ahead of the approaching Japanese, Mel and Annalee covered the harrowing war in the Pacific Theater—two of only a handful of valiant and dedicated journalists reporting from the region.

Bill Lascher is a local Portland author and irregular Speakeasy attendee. He’ll join us during the second week of September. More details to come!

Mark Geary and Gráinne Hunt to Perform at AM:PM PR

We’re delighted to announce one of Ireland’s finest songwriters – Mark Geary – is returning to perform at AM:PM PR June 27th for a “Living Room” concert in AM:PM PR’s living room, located at 2006 SE Clinton. Doors at 6:30 p.m., $10 suggested donation recommended, but not required.

Mark is touring to promote his upcoming 5th studio release titled, The Fool. In a recent piece writing for RTE 1, he explains, “I’ve always been the fool.” While we’re not too sure about that, we do know you’d be a fool to miss this intimate performance, featuring frequent musical partner, Gráinne Hunt.

RSVP with Karly if you’d like to join.

In the meantime – check out his new single titled, Battle of Troy.

More.
Dublin-native Mark Geary began his career in NYC’s East Village performing at the acclaimed Sin-é cafe with artists including his friend, Jeff Buckley. Time Out called Geary, “… one of the East Village’s favorite adopted sons.”

Over the last 20 years Geary has toured across Europe, the US and Australia, and has shared the stage with Glen Hansard, The Swell Season, The Frames, Josh Ritter, Bell X1, Coldplay, Elvis Costello, The Pretenders and Joe Strummer, to name a few.

Critics describe Geary as the “quintessential singer-songwriter” and his records have been hailed as encapsulating boisterous joy – and gentle, delicate moments evoking comparisons to artists including Van Morrison, John Lennon, Elliott Smith and Richard Thompson.

His body of work features 5 studio albums, 2 live recordings and collaborations including the release of a charity version of his song ‘Christmas Biscuits’ with Glen Hansard in aid of St Vincent De Paul in Ireland. In 2005 he scored the film Loggerheads, followed by Steel City (2006) and TriBeCa Film Festival favorite, Sons of Perdition (2010).

Mike’s Summer Book Club

Summer is right around the bend, and for me, that means it’s reading season.

This blog is to announce I’m kicking off a summer book club (mostly to incentivize myself to read titles I’ve been begrudgingly putting off due to grad school). And while I’ll have to stuff Games of Thrones and Harry Potter onto the back shelf just a little bit longer, the following titles will be paired with interesting guest speakers to accompany what’s most likely to be engaging and spirited conversation!

About.
The plan is to meet up once per month to discuss a title. We’ll do it in the office, as with our Speakeasy and with snacks and beverages provided. We’ll kick each event off at 6 p.m. to give people more time to unwind after a long day. I have three guest speakers lined up. I’ll even turn on the a/c!

Here are the titles – dates and times to follow soon, but get cracking on the first – we’ll do the craic’ing in July (Irish joke. Not funny).


July: The Immortal Irishman by Timothy Egan

immortal irishThe Immortal Irishman is the Irish-American story, with all its twists and triumphs, is told through the improbable life of one man. A dashing young orator during the Great Famine of the 1840s, in which a million of his Irish countrymen died, Thomas Francis Meagher led a failed uprising against British rule, for which he was banished to a Tasmanian prison colony. He escaped and six months later was heralded in the streets of New York — the revolutionary hero, back from the dead, at the dawn of the great Irish immigration to America. Meagher’s rebirth in America included his leading the newly formed Irish Brigade from New York in many of the fiercest battles of the Civil War — Bull Run, Antietam, Fredericksburg. Twice shot from his horse while leading charges, left for dead in the Virginia mud, Meagher’s dream was that Irish-American troops, seasoned by war, would return to Ireland and liberate their homeland from British rule. The hero’s last chapter, as territorial governor of Montana, was a romantic quest for a true home in the far frontier. His death has long been a mystery to which Egan brings haunting, colorful new evidence.

In addition to a discussion, we’ll have a thought leader from the Portland chapter of the Ancient Order of Hibernians to share news of fundraising efforts for Portland’s Famine Memorial – currently the only such memorial located on the West Coast.

 

August: Hard to Grip by Emil DeAndreis

hard to grip small

In 2008, after a record-breaking career as a D1 college baseball player, Emil DeAndreis’ life seemed set: He was twenty-three, in great shape, and had just been offered a contract to pitch professionally in Europe. Then his body fell apart. It started with elbow stiffness, then swelling in his wrist. Soon, his fingers were too bloated to grip a baseball. He had Rheumatoid Arthritis, a disease that causes swelling and eventual deterioration of the joints, mostly targeting old people and women. Hard To Grip tells the story of a young man’s body giving out when he needs it most. It chronicles an ascending sports career, the ups and downs of life in the NCAA, and the challenges of letting go of pro baseball due to a dehumanizing condition. In a series of humorous anecdotes, Emil takes the reader on his bittersweet journey of a young man’s having to grapple with an “old woman’s disease.” From striking out future major leaguer All Stars, to sitting in support groups; from breaking university records, to barely making it up the stairs; from language barriers with Chinese healers to figuring out how to be employed as a vegetable, this book unveils the disease with humor and fearless honesty through the eyes of an unlikely victim. This memoir is an honest, rueful and at times hilarious story about learning to come to terms with a new reality, and an inspiring account of how Emil learned to run with the disease and not from it.

Emil will be joining us during the second week of August. More details to come!

 

September: Eve of a Hundred Midnights by Bill Lascher 

eve of a hundred midnightsEve of a Hundred Midnights is the unforgettable true story of two married journalists on an island-hopping run for their lives across the Pacific after the Fall of Manila during World War II—a saga of love, adventure, and danger. On New Year’s Eve, 1941, just three weeks after the attack on Pearl Harbor, the Japanese were bombing the Philippine capital of Manila, where journalists Mel and Annalee Jacoby had married just a month earlier. The couple had worked in China as members of a tight community of foreign correspondents with close ties to Chinese leaders; if captured by invading Japanese troops, they were certain to be executed. Racing to the docks just before midnight, they barely escaped on a freighter—the beginning of a tumultuous journey that would take them from one island outpost to another. While keeping ahead of the approaching Japanese, Mel and Annalee covered the harrowing war in the Pacific Theater—two of only a handful of valiant and dedicated journalists reporting from the region.

Bill Lascher is a local Portland author and irregular Speakeasy attendee. He’ll join us during the second week of September. More details to come!

Homeland-Sock-Puppets

Momentum Shift: The Fake News Problem and Who Is Working to Fix it

(headline image credit: Homeland “Sock Puppets”)

Mounting criticism for enabling the spread of fake news during the 2016 presidential campaign has pressured Google, Twitter and Facebook and others to get involved in dispelling and discrediting fake stories.

An April 6 Facebook blog outlined three approaches the platform would use to halt the spread of misinformation and false news:

  • disrupting economic incentives because most false news is financially motivated;
  • building new products to curb the spread of false news; and
  • helping people make more informed decisions when they encounter false news.

Like the last bullet point, Google is also tapping into its user base to identify and flag fake news stories. Wired reports, “the company will roll out an expanded feedback form for reporting inappropriate snippets, search results, and autocomplete suggestions.” Additionally, the company has made tweaks to its algorithm to remove or hide blatantly fake stories from appearing at the top if its searches. On some of the more popular conspiracy theories, like 9/11 being an inside job, the platform includes snippets from credible sources debasing some of the wilder claims.

The Guardian reports that Wikipedia founder Jimmy Wales will create a new community combining journalists with volunteer contributors to combat the fake news problem. The crowdfunded platform, titled Wikitribune, was inspired by Kelly Anne Conway’s remarks about ‘alternative facts’ and will initially be UK-centric.

Twitter is well known for enabling legions of bots to increase the spread and reach of fake news stories, and is used by foreign actors including Russia and ISIS to do the same. Twitter is also used by the President of the United States to share misinformation and doublespeak in an effort to confuse people or shift media attention from the misdeeds of his administration. The platform has been known to ban extremists like Charles Johnson that spread hateful content.

Foreign Threat

The most intentional and effective disinformation threat comes from foreign governments like Russia, a country with a tight grip over its own broadcast media and a history of using propaganda for dubious means.

The New York Times reports that Russia hosts massive buildings full of government-funded internet trolls that exist solely to sow confusion in democratic societies. Articles from reputable media sources have demonstrated Russia’s strategy to use soft power to influence its political ambitions in regions including: the Baltic states, the Balkans, Britain, Ukraine, The United States, The Netherlands, Sweden, France, Germany and recently fears have grown of interference in Mexico.

Western democracies have been noticeably slow to identify the source of these problems, and most efforts have been anemic. Addressing fake news is challenging in that it comes from multiple sources and for different reasons. Organizations including EU Mythbusters, EU East Stratcom Task Force, NATO Stratcom, and stopfake.org exist to challenge politically-funded fake news organizations directly, but often tackle the exciting headlines and sophisticated efforts of their adversaries with a dull, academic approach. The existing network of fake news capabilities is defeating by comparison.

Cue the sad trombone.

The Fake News Business

Hostile foreign governments are not the only curators of fake content. Enterprising capitalists from every region of the world and every segment of the political spectrum have learned they can drive users to their websites with salacious, hyperbolic and fanatical (mostly political) headlines and content. Reputable media organizations uncovered how fake news creators were able to use social platforms to spread fictional content to rile up a base of gullible web users, and social media accounts offered the perfect medium to spread these stories. These visits lead to clicks on advertisements leading to a monetary incentive to create more fake news.

Examples:

Profile of fake news creator:
how a fake news creator makes money

Inside a Fake News Sausage Factory: ‘This Is All About Income’:

a fake news sausage factory

This is how Facebook’s fake-news writers make money:

how Facebook fake news users make money

How to Stop the Spread of Fake News

A more concerted effort between Western businesses, governments and academics will strengthen the defense and help nullify the negative effects of misinformation campaigns, but a more proactive effort is needed to keep bad actors from continuing to dilute faith in democracy through propaganda and disinformation.

Sadly, with its current administration lacking all credibility due to countless examples of Russian interference and blatant lies emanating from the executive office, the United States government is not in a position to take a leadership role in this effort. But that doesn’t mean its citizens cannot be informed, and I strongly encourage everyone to explore this topic (using credible sources, of course).

I’ll end this blog with 10 tips Facebook offered to help its users identify fake news in their feeds. This list can be applicable to most media sources.

  1. Be skeptical of headlines. False news stories often have catchy headlines in all caps with exclamation points. If shocking claims in the headline sound unbelievable, they probably are.
  2. Look closely at the URL. A phony or look-alike URL may be a warning sign of false news. Many false news sites mimic authentic news sources by making small changes to the URL. You can go to the site to compare the URL to established sources.
  3. Investigate the source. Ensure that the story is written by a source that you trust with a reputation for accuracy. If the story comes from an unfamiliar organization, check their “About” section to learn more.
  4. Watch for unusual formatting. Many false news sites have misspellings or awkward layouts. Read carefully if you see these signs.
  5. Consider the photos. False news stories often contain manipulated images or videos. Sometimes the photo may be authentic, but taken out of context. You can search for the photo or image to verify where it came from.
  6. Inspect the dates. False news stories may contain timelines that make no sense, or event dates that have been altered.
  7. Check the evidence. Check the author’s sources to confirm that they are accurate. Lack of evidence or reliance on unnamed experts may indicate a false news story.
  8. Look at other reports. If no other news source is reporting the same story, it may indicate that the story is false. If the story is reported by multiple sources you trust, it’s more likely to be true.
  9. Is the story a joke? Sometimes false news stories can be hard to distinguish from humor or satire. Check whether the source is known for parody, and whether the story’s details and tone suggest it may be just for fun.
  10. Some stories are intentionally false. Think critically about the stories you read, and only share news that you know to be credible.

Source: facebook.com

For more in-depth guidelines visit this piece from Elia Powers, PHD.

karly tarsia account coordinator social strategist

Introducing Our New Account Coordinator and Social Strategist

Today we’d like to formally announce the addition of the newest member of the AM:PM PR team, Karly Tarsia, who is hereby officially christened as an account coordinator and social strategist.

Karly joined AM:PM PR as an intern to help with media monitoring during a fall political campaign. At the time, our office was a flurry of activity, and hundreds upon hundreds of news stories demanded her patient, meticulous attention and laborious entry into an excel document.

karly tarsia account coordinator social strategist In another early notable sacrifice, she spent election night in the basement of a Portland hotel to help prep for the release of a media statement, while the rest of the country gathered in celebration (or defeat) to learn who would become the next commander in chief. She also played a vital media relations support role during the Oregon Leadership Summit last fall, and later wrote a blog about the experience.

Karly brings a fresh millennial perspective to the team. I’ve been pleased to discover that whenever a pop culture phenomenon doesn’t make sense I can go to Karly to straighten me out (though I may never fully understand why ‘kids these days’ are paying for the Kardashian app).

Her natural instinct for strategy and her investigative approach when researching client opportunities continually demonstrates her value to us. We also noticed when she immediately set to work mentoring prospective job applicants to share job seeking advice and best practices for cover letters and resumes.

She’s adept with social media best practices and new technology. If you need to factor in a geofence with an advert for your latest Snapchat filter, we’ve got someone with a special insight. Throughout the past six-months Karly has offered a bright and refreshing intellect when discussing client projects and any manner of communication-related topics.

Welcome to the AM:PM cyrkus, Karly. We’re delighted to have you on our team.