Damaging your own reputation through social media – a cautionary tale
A restaurant owner in small town in Washington surely regrets sharing publicly that he pay his utility bill and blaming the local PUD on his woes. The reactions below demonstrate risks of outbursts for managers of a Facebook business page.
What can we we learn from this Facebook business page fail?
- Don’t post when you’re angry. You’ll regret it later and it just might turn viral.
- Don’t share your financial issues with customers. You’ll lose respect.
- Don’t act maliciously. You’ll lose fans quickly.
Your Facebook business page publicly represents your company in a platform that allows all of your customers to engage or witness your engagements. Every comment you make can be shared with thousands in seconds. The impression you make can have a lasting effect. Be cautious and interact in a way that supports the reputation you want to have. If you think what you’re about to post has the potential to be misconstrued or hurt your reputation, run it by a second pair of eyes first.
For more cautionary tales (and some laughs at others’ expense) check out Failbook.