Live Blog from TechFest NW Day 2

[03:30] Jessica Zollman (ex. Instagram) and Asha Dornfest (Parent Hacks) “Why community matters”.

Jessica Zollman (ex. Instagram) and Asha Dornfest (Parent Hacks)

[02:35] Brendan Mulligan (Cluster) and Joe Stump (Ex. Digg) “Inspired again and again”.

Brendan Mulligan (Cluster) and Joe Stump (Ex. Digg)

[02:05] Mark taking Tyson to task a little, on the good and evils of using analytics in news and the recent hacking of the NYT.

analytic discussion

[1:30] Tyson Evans (New York Times) and Mark Zusman (Willamette Week) discuss “the future of interactive news”.

Tyson: Tyson showed us some of the interesting new ways they are exploring data at the NYT.

tech fest data discussion

tech fest data discussion

tech fest data discussion

tech fest data discussion

[12:30] A little live entertainment during lunch at Bunk Bar, courtesy of MFNW.

tech fest band performing

[11:40] Kelley Roy (ADX) and David Fredrickson (Figure Plant) “Slow manufacturing: integrating digital technology with fabrication”.

Kelley Roy (ADX) and David Fredrickson (Figure Plant)

[10:50] Chris Lindland (Betabrand) and D’Wayne Edwards (Pensole) talking about “Reinventing apparel design”.

Chris Lindland (Betabrand) and D'Wayne Edwards (Pensole)

[10:45] In summary.

tech fest day 2 summary

[10:30] User experience honeycomb.

User experience honeycomb

[10:11] James Keller (WalmartLabs) kicks things off today with “Forget viable. Build your mini mum valuable product.”

Minimum viable product (MVP) is a possess of focus. Stripped down to build, measure, learn. (The lean startup by Erica Ries)

James feels Viable is being misused. If you have minimized your product to the point you have stripped out user experience you have gone too far. Good technology should be an emotional experience. Ever dropped your iPhone?

She would like to rebrand viable with valuable. Make sure your product is useful. Not just usable.

rebranding discussion

[09:19] Only the best mocha in town.

dutch brothers mocha

[8:25] Day 1 of TechFest NW was fun. By far may favorite presentation was the keynote by John Saddington. His presentation was not only entertaining and personal but had clear takeaways.

Day 2 looks to have a good schedule of interesting talks as well. Of course the two I want to see most “the future of interactive news” and “inside a kickstarter campaign” overlap.

Live Blog from TechFest NW

[5:20] Wrapping up day one of Techfest NW, John Saddington (Just released Pressgram app), the self appointed “cleanup crew”, says entrepreneurship is finding opportunity in the ordinary.

1. Leverage what makes you unique.
2. Capitalize on your long term interests.
3. Bring value to your context
4. Look at waste as opportunity for wealth.
5. Scratch your own itch. You share that itch with more people then you can imagine.

Tech Fest

[4:21] One point Alex just brought up that I found interesting is that he feels startups today have become homogeneous to the point that venture capital is now far less willing to invest in a company if it doesn’t “fit the mold”. Hurting the whole idea of a startup. It’s becoming a “new, old boys club”.

[4:15] Alex just got really deep.

tech fest

[4:00] Alex Payne (Ex. Twitter) talks on reconsidering status. How they were, are and will be.

tech fest

[3:08] US Rep. Suzanne Bonamici making the argument for S.T.E.A.M. from S.T.E.M. That art is an important step to creative thinking and is an essential part of the future of technology development.

suzanne bonamici

[2:48] Jackson Gariety a high school dropout actually taught Java at Grant high school after “pestering” his principal about there not being a coding class. 500 students wanted to sign up but the school only had 11 iMacs. Brilliant kid. You should keep an eye on this one.

high school kid tech fest

[02:07] Scott Kveton CEO of Urban Airship taking about the Portland startup scene.

Scott Kveton CEO of Urban Airship

[1:46] The water bottles they are drinking out of look like milk cartons. It’s kind of funny to see these guys appear to be chugging milk on stage.

boxed water tech fest

[1:30] Alex Baldwin (thoughtbot) and Alex Bilmes (Cloudability) taking about “Scaling design”.

As a company grows the company gains mass and its ability to change direction quickly becomes harder. Having a scaling plan helps and designing in a way that allows you to iterate quickly.

tech fest discussion

[11:39] Stephen Marsh CEO of Smarsh chatting about starting the company with email archiving and how that grew to IM, txt, social media and website archiving as well. Now that that companies have the “bog data” set they can mine it for monitoring trends.

Stephen Marsh CEO of Smarsh

[10:51] Eric Winquist, CEO of Jama chatting with Rick Turoczy on how Jama got its start, recognizing people in unique ways and VC funding.

[10:31] Follow along on twitter with #TFNW

[10:30] Ryan Carson changed his presentation a little to a no management model that he is using in his company, Treehouse.

Eric Winquist, CEO of Jama chatting with Rick Turoczy

[09:59] Filing into the first session. Ryan Carson with Treehouse on “The irrelevance of location”.being in the OMNIMAX theater the setup feels a little sparse but they have one heck of a projector for their slides.

Ryan Carson, Treehouse

[09:39] OMSI is so very fitting.

OMSI

[09:25] How could you start a NW conference on this very northwestern day without a coffee.

dutch brothers

[08:26] TFNW is the little sister to MusicfestNW, the towering music festival, that has taken over the city of Portland for five days each year since 1995. In 2012, three days of tech programming was added to explore the technology, startups, and design culture that make Portland a digital hub.

This year will be my first time attending the event and I’m looking forward to seeing what a tech conference in Portland can offer. I for one, would welcome Portland becoming a new tech mecca.

Rebranding PR 3.0 – Introducing Speakeasy

We started a little informal gathering we dubbed “PR 3.0” back in 2009 as a way to stay up to date on the latest social networking trends. PR and communications were changing rapidly so we assigned staff members specific areas of study so they could educate the rest of the team at the weekly get-together. In the beginning we religiously monitored Facebook, Twitter, social apps like Four Square, SEO and video. We held our meetings every Thursday at 4pm over drinks in our office or at a cool spot with wi-fi. We started inviting peers and clients and anyone who was interested, and the gatherings evolved.

Four years in social network time is like 40 human years. Changes in social networks are happening daily and the list of social networks worth paying attention to has grown substantially. Our jobs as communicators are increasingly more complicated with so many challenges to take stock in, while traditional media outlets shrink, and catching the attention of overburdened reporters becomes an Olympic-sized challenge.

We recently realized the name for the group was dated when a 17-year-old high school student came to our office for an informational interview to learn more about PR. She asked what 3.0 referred to.  She had never heard of Web 2.0. The name hadn’t been cool for years. We must have looked like dinosaurs.

We decided then to give our PR 3.0 meetings a makeover. With the addition of new team members, new interests, new strategy, and tactics and technology making waves in our industry, we began the search for a name that fully encapsulates this wild industry (and sounds professional enough so that our colleagues from other companies can talk their bosses into attending). After several failed attempts at witticisms, a visitor named Brie Shea suggested the name “Speakeasy.” Perfect.

So, there you have it. We’ll be hosting Speakeasy gatherings twice a month.

Click here to join the Facebook Group to receive and share the latest news.

We’ll try once a month to have a special honored guest we think is extra smart about a topic. Kelli Matthews, University of Oregon’s most popular PR instructor, has already agreed to make a special trip up for one to talk about what she’s teaching the next generation of PR pros. Our next Speakeasy gathering is planned for September 19, 2013 in our office. We’ll have some adult beverages on hand to get your big thoughts flowing. Who knows what could be happening in communications three weeks from now? If you can predict it, you’ll win.

AM:PM PR Colleague Returns from Cross-Country Bike Trip

Earlier this year AM:PM PR colleague Bill MacKenzie traveled from Los Angeles to Boston (and places in between) on a cross-country bike trip, fulfilling a childhood dream. This week he was featured in a Hillsboro Tribune article and we have reprinted the article here with permission, along with a couple of photos from Bill’s ride.

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Going cross-country on two wheels

Hillsboro Tribune – July 22, 2013

By Doug Burkhardt

Bill MacKenzie is finally home in Oregon after what he characterized as “a grueling, but fun, 3,459-mile bicycle ride from Los Angeles to Boston.”

As he relaxed and savored his recently completed cross-country bike journey, MacKenzie — who worked for 15 years in Hillsboro as Intel’s communications manager in Oregon — said he well knows the United States is a very big country.

“But ever since I was a kid, when my parents gave me a shiny black English three-speed bike, I’ve wanted to cycle across the country from sea to shining sea,” he said.

MacKenzie decided to make his dream become a reality early this year as he neared his Feb. 1 retirement from Intel Corp.

“I thought about it for years,” he said. “I created a poster for my gray cubicle wall. It was a map of the U.S. with a line drawn across it to show a bike route and the words, ‘If I can dream it, I can do it.’”

Even with endless determination, however, MacKenzie, who lives in Lake Oswego, knew training was also essential.

“I trained vigorously, either riding my bike outdoors on 25-mile to 100-mile trips or indoors on a trainer at Club Sport in Tigard,” he said.

MacKenzie also located a company called Crossroads Cycling Adventures that specialized in assisting cross-country cycling expeditions.

“They said they would carry our bags, have vans on the road to keep us safe, arrange our meals and put us up in hotels along the way,” MacKenzie explained. “I’ve done one-week camping rides before, but had no desire to do it all across the United States. The company’s leader assured me I didn’t need to be an Olympian to do the ride, so I made the leap and signed up.”

MacKenzie said he made sure he had all the necessary bike upkeep and travel items and kept it all within the 30-pound weight limit set by Crossroads Cycling, which is based in Littleton, Colo. After that he arranged for Lakeside Bicycles in Lake Oswego to ship his two-wheeler — a U.S.-made Trek road bike — to the starting point in California. And then he booked a flight to L.A.

 

bill dipping bike wheels in pacific ocean at manhattan beach, california

To start the cross country ride, Bill dipped his back tire in the Pacific at Manhattan Beach in California.

West Coast launch

There were 25 riders in MacKenzie’s group. The youngest was a 22-year-old woman from England and the oldest was a 76-year-old man who had once climbed Mount Everest.

“We launched at Manhattan Beach, Calif., on May 11, after dipping our rear wheels in the Pacific,” MacKenzie recalled.

According to MacKenzie, the group of cyclists bonded as they traveled through 117-degree heat in the California desert; across never-ending hills in Missouri; and in daunting thunderstorms in New England.

“Our route taught us history lessons every day,” said MacKenzie. “It took us through desert in California, over the Continental Divide in New Mexico, along historic Route 66, to Dorothy’s house at the ‘Wizard of Oz’ park and the Dalton Brothers’ hideout in Kansas. We rode the Lewis & Clark Trail in Missouri, crossed the swiftly flowing Mississippi River into Illinois, rode alongside the Erie Canal in New York and pedaled through historic Concord and Lexington in Massachusetts.”

MacKenzie said the trip reaffirmed his own sense of optimism and pride in the country.

 

Bill posing at the New Mexico border.

Bill posing at the New Mexico border.

“Every single day of our trip was an adventure,” said MacKenzie, “and no matter where we went, American flags were flying, reflecting American pride in our past and faith in the future. Flags lined the streets and flew from just about every home, enveloping you in good feelings.”

‘You’re in Kansas’

In Kansas, the team of bicyclists — most of whom came from urban environments — learned a bit about cultural differences when faced with their own preconceptions about city life as contrasted with life in a small farm town.

“One day a rider commented in a restaurant that he’d parked his bike near a window so he could watch it in case somebody tried to steal it,” said MacKenzie. “A man in a nearby booth overheard his remark and said, ‘Son, you don’t need to worry about that here. You’re in Kansas.’”

 

Buck's famous cinnamon rolls.

At a stop in Marysville, Missouri, Bill shakes Buck’s hand before enjoying one of Buck’s famous cinnamon rolls.

Not every town offered a positive feeling, however. Ironically, MacKenzie said he believed a town that had been celebrated in a classic rock song from the early 1970s had lost its way.

“There was Winslow, Ariz., made famous by the Eagles song, ‘Take it Easy,’ along the old Route 66,” MacKenzie explained. “A dying town, it seems to continue only so it can showcase its mention in the song.”

Residents of another town put their sense of humor on display. In Hillsboro, Ind., MacKenzie and his fellow bikers got a good laugh out of the banner townspeople had set up to greet their arrival.

“Hillsboro had a large welcome sign at the town’s border saying, ‘Home of 600 happy people and a few old soreheads,’” he recalled.

 

Bill dips his bike wheels in the Atlantic.

Completing the journey past Boston, Bill dips his bike wheels in the Atlantic.

On June 28, after 49 days of traveling on two wheels, MacKenzie’s band of bicycle adventurers arrived in Boston, where they engaged in a celebratory “front-wheel-dipping” ceremony in the Atlantic Ocean.

“In a downpour, of course,” he said. “I got a lump in my throat and a few tears rolled down my cheeks as I realized we’d finished. It was truly the trip of a lifetime.”

 

Recent Developments in Online Video Services

Like a fidgety toddler at a Yo Gabba Gabba! concert, social media just can’t quit moving around and big changes are always underway. I’ve been monitoring online video sharing services, mostly because like Yo Gabba Gabba!, I am trying to wrap my brain around them. I am starting to wonder if maybe these new developments aren’t intended for me? Below I’ve taken the time to share some anecdotal observations related to the latest in online video services.

 

vine video Twitter.

Depending upon your definition of “interesting”, in recent months social media companies are doing some interesting things with video. One such video service is Vine, an app that launched last year and was subsequently purchased by Twitter for $30 million. If you aren’t familiar with Vine, it is an app that allows users to create and upload 6-second video clips that loop endlessly (kinda like GIFs). This app has spawned a whole new category of Vine celebrities, mostly responsible for videos like this one. The usefulness of Vine is currently being debated by arm-chair social media experts across North America, but if you find a use for it, please comment below!

 

Screen-Shot-2013-07-16-at-2.22.40-PM-150x132Instagram. Video.

Late last month the world of short video clips was TURNED ON ITS HEAD when Instagram created a video service of its own, only their service offers up to 15-seconds of video viewing pleasure. Check out this awesome video. It’s worth noting, like the Instagram example I’ve shared, that I also made an awesome 15-second video of fish in an aquarium, only I used YouTube. This was many years ago. And before Vine and Instagram get into an arms race over video length, I’d like to remind everyone that YouTube has been offering 15-minute video uploads for years now.

 

Screen-Shot-2013-07-16-at-2.23.14-PM-150x84Vizify.

Vizify is a company based in Portland that uses images and graphs to create online narratives for users drawing from available online content. Last month they jumped on the video scene with a service that compiles information from a users Twitter profile, and uses that data to create a video compilation to give a more rounded summary of that user. Click to view mine.

 

vizify video

Note: Vizify was purchased by Yahoo in March 2014

This is my favorite online video development in recent months, and I think it has some value. If you are an individual with a personal brand, you can tweak your Vizify video to show who you are and what you’re all about. Granted, I suppose the creator of the Vine video example is doing that as well …

We’re really curious to learn if you’re using any of these video services, or others, and if you’ve found success in doing so. Please let us know by leaving a comment below!

Other Social Media Updates: Facebook.

Earlier this week we noticed that Facebook is now allowing users to upload their own photos to posts, whereas before Facebook automatically pulled photos from the page of the related link. This is relieving news for social media managers or small business owners who’ve posted to Facebook, only to watch in frustration as undesirable or pixelated photos appeared beside their desired link.

AMPM:PR. 3.0 Re-Branding.
Due to our move earlier this year, PR 3.0 has taken a seat on the back burner. Now that we’re getting back in the swing of things we’re ready to start it up again, but we’re also looking to rename this gathering to reflect our deeper interest for all things PR. We’ll still enjoy adult beverages while focusing on the latest developments in social media, but we’re also welcoming a deeper conversation on the industry in which we work. Therefore, we need a creative name to reflect this new direction. Here are some of our best ideas:

Drinking and Thinking

Thinking and Drinking

Drinking?

Ok, we’ve got nothing. What do you guys think? Anything jumping out at you?

Keynote Remote: Technology For Killer Presentations

keynote remote app logoKeynote Remote is no joke! It’s been years since I’ve had to give a presentation to a group of people. I mean, we give pitches to clients from time to time, but those are often jovial encounters or protracted discussion with handouts and friendly conversation.

However, earlier this year I set up an event at a local venue to talk about a subject of interest to me and I needed a way to share photographs and slides to create a dynamic and engaging presentation. A lot has changed since the last time I did this, but when it comes to presentation software, the changes have been for the better. My favorite advancement is the Keynote Remote. (the photo at the left shows my iPhone with my slides displayed, and supported by a Brefffo Spiderpodium)

iphone and spider podium displaying keynote app

To give you a little background, this presentation was my first opportunity to delve into the world of Keynote, Apple’s answer to the presentation dilemma. Keynote is a cool program, and here is why:

  1. Keynote provides easily customizable slides
  2. Keynote has a drag and drop features and fun/cheesy animations
  3. It works like other Apple programs, such as Pages, so the buttons and features such as the “inspector” are familiar to Mac users

“Keynote Remote” is an app that I downloaded onto my iPhone, and it allows me to control my presentation slides directly from my phone. No more running awkwardly back and forth from stage to computer like Marco Rubio lusting for a sip of water … the Keynote remote shows me which slides are coming up next, so I can perfectly align my talk towards the slides that best represent my most poignant moments and clever witticisms. It’s easy to set up too – I did it all by myself with very little sobbing – which is a major accomplishment for a non-tech guy like me.

Pat McCormick with daughter Molly and granddaughter Meagan

AM:PM PR Public Relations Professionals Off The Clock: Pat McCormick

This is part 4/4 in our series sharing more information about our team of Portland-based public relations professionals. The last post is from our Ring Master, Pat McCormick.

 

Name:

Pat McCormick

Currently Reading:

 “Boom, Bust, Boom: A Story About Copper, the Metal that Runs the World,” by Bill Carter. Mike Phillips shared the book with me before Bill came to speak at a special event in our office. I read about a third of the book and then left in the back seat of my car. I found it last week and I’m hoping to finish it soon.

Currently Listening To:

Les Misérables – Love the soundtrack as much as I love the story. I think “I Dreamed a Dream” is the saddest non-Irish song I’ve ever heard.

News Your Are Following:

New Apple products. I’m anxious that it seems so long since the last iPhone, iPad innovations. The new OS announcements are promising, but I need new toys. And a new Apple TV would do wonders to help my mood.

Plans for the Summer:

No big plans. I’ll be down in Florence in July for Granddaughter Kaylee’s Power of Florence day of community service. I’m also toying with the idea of getting a better bike so I can get back and forth to downtown more quickly.

Favorite Restaurant Experience In Recent Weeks:

Several weeks ago I took three grandchildren – Daniel, Ian and Meagan – to lunch at a Red Robin. The food and the place aren’t that special, but the experience was wonderful. Meagan and I were just a few weeks back from our Disneyland adventure. Ian and I had our Disneyland trip last September, and Daniel and I were there in September 2010. The purpose was for Meagan to share about her trip and compare notes with her cousins. We went through hundreds of pictures recalling the fun things each got to do there. It was amazing to listen to their recollections and realize I’d gotten to share those special times with each of them.

 

Allison McCormick with her family in Florence, OR

AM:PM PR Public Relations Professionals Off The Clock: Allison McCormick

 

This is post number four in our series, pulling back the curtain on the Portland public relations professionals working at AM:PM PR.

 

Name:

Allison McCormick

Role On-the-Clock:

Co-Founder, Partner, Fortune Teller

Role Off-the-Clock:

Mom (actually on and off-the-clock), adventurer, critic

Currently Reading:

Too many emails every day, Gawker as my go-to news source and “Harry Potter and the Sorcerer’s Stone” at night with my daughter.

Currently Listening To: 

NPR, my favorite weekly NPR podcasts – Snap Judgement and This American Life, my stream on Soundcloud.

News You Are Following:

Marriage equality and gay rights, the recovery of the Boston bombing victims, #FloridaMan and, of course, everything to do with our clients.

Plans for the Summer:

Adventures with the kids at the beach, crabbing, going to the Mt. Hood Adventure Park, camping and lots of paella, sangria and gazpacho.

Favorite Restaurant Experiences in Recent Weeks:

Sanborns on SE 13th, one block off Powell. The service was somewhat slow, but the food was remarkable. Tennessee Red’s on SE 11th was also pretty amazing and I don’t normally choose BBQ fare. You can also never go wrong with Double Dragon. I love the Ramen, but Juan always gets the Bahn Mi. Both are fantastic.

 

Public Relations Professionals Off The Clock: Alexis Dane

For part three in our campaign to introduce you to the Portland public relations professionals working at AM:PM PR, we’d like to introduce you to Alexis Dane.

2013-06-08 11.19.47Name: Alexis Dane

Currently Reading: I just finished a beautifully written memoir by a Seattle-based author called “Clearly Now the Rain: A Memoir of Love & Other Trips,” and am restarting Haruki Murakami’s 1Q84.

Currently Listening To: The Dictators. My love for this band was reignited last week when I met the lead singer at his NYC bar, Manitoba’s.

News You Are Following: The protests in Turkey.

Plans for the Summer: Though I just got back from a week visiting a friend in NYC, I’m afraid I may spend most of the rest of summer working. I’ll be sure to get some weekend hikes and beach trips in, though.

Favorite Restaurant Experience In Recent Weeks: I adore SE Division’s Portobello Vegan Trattoria.

 

AM:PM PR Public Relations Professionals Off The Clock: Mike Phillips

 

At AM:PM PR we take our work seriously – but ourselves – not so much. When we’re not working, we’re people with personalities, or so we believe. We thought it might be fun to take a step back from our public relations work to share a little more about ourselves: what we’re reading, what we’re listening to, the news we’re following, how we’re preparing to enjoy the summer, and we wouldn’t be using social media properly if we didn’t talk about what we’ve been eating!

This is the first blog in our five part profile series.

Name: Mike Phillips

Currently Reading: Days of Destruction, Days of Revolt by Chris Hedges & Joe Sacco. I became a big fan of both of these individuals after seeing their appearances on Moyers & Co. and Democracy Now! but I haven’t found time to read their actual work. This book allows me to kill two birds with one stone!

 

mike in the columbia gorge

During a recent trip to the gorge

Currently Listening To: Thanks to Pandora, I rediscovered David Bazan from 90’s Seattle-based group “Pedro the Lion.” He’s continuing to produce music, and I’m finding some of it to be quite interesting. This is a particularly great track.

News You Are Following: I’ve been following the so-called Baby Revolution in Bosnia. No, babies aren’t taking to the streets. In a nutshell, babies born after February 2013 have been denied I.D. numbers due to partisan political gridlock, so their parents cannot travel with them outside of Bosnia. This came to a head earlier this month when a Bosnian couple was unable to travel to Germany to seek medical treatment for their infant. The root of the cause is that vapid Bosnian Serb lawmakers from the predominantly Bosnian Serb part of the country (Republika Srpska) are demanding that Bosnian Serbs have separate I.D.’s from their fellow Bosnian and Croatian countrymen. This gridlock, despite being driven from disappointing political partisanship, has inspired a positive and optimistic display of post-war unity in a country that has been politically deadlocked along ethnic divisions for far too many years. Hopefully this is now changing!

Plans for the Summer: Enjoying the bounty of the Pacific Northwest, and planning a trip to Macinac Island later this summer.

Favorite Restaurant Experience In Recent Weeks: The other day I went to Olé Olé off 21st and East Burnside. It was a refreshingly un-pretentious restaurant experience with friendly staff and the most affordable prices in town. Shockingly affordable.

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We invite you to share your stories too! What we need from you:

Name
Currently Reading
Currently Listening To
News You Are Following
Plans for the Summer
Favorite Restaurant Experience In Recent Weeks