SEMPDX: 4 Takeaways From Portland’s Digital Marketing Event

SEM searchfest

The Governor Hotel was abuzz last Friday with hundreds of digital marketing professionals who gathered to discuss the latest in the field of search engine marketing. I attended as a PR professional increasingly intrigued by new digital promotional opportunities and measurement tools offered by Google and Moz and related tech businesses. The all-day event, titled SearchFest PDX, featured guest speakers, working for large corporate clients, who shared the inside scoop on their best practices. The attendees were local and regional business leaders and account executives seeking fresh ideas and/or networking opportunities with other leaders in the field.

Because we go to these events, so our clients don’t have to, here are four takeaways from SEMPDX that can be useful, even for SEO beginners:

number one
Public relations is the new most important direction for digital marketing specialists to focus their growth potential. 

And I’m not writing this to toot my own horn. Some tricks once touted by digital marketing specialists to generate inbound links are no longer effective, too narrowly focused, and some common practices can be detrimental to search. Therefore, authentic relationships (in the form of links) are becoming increasingly important. Specialists need to focus on the bigger picture to develop a brand, and digital is just one component of a larger strategy.

 

number two
Old-fashioned link building strategies are still worthwhile. 

This was an important refresher. For example, using calendar listings to promote events is still an important and easy component for boosting your websites SEO. Websites that offer simple calendar listings include print, digital or broadcast media. Other examples might include Eventbrite or Google+. I know it sounds crazy and elementary, but sometimes it’s important to harken back to your roots, ie, the nuts and bolts, you know, the pioneering days of 2007.

 

number three
The sales process begins when the customer says no
.

But, what does that “no” process look like when your target customer is simply an unknown visitor arriving at your website? In one of the more interesting discussions of the day, an internet entrepreneur walked through a process in which he turned a ‘no’ customer into a paying customer through a series of discount offers that popped up after a visitor viewed multiple web pages, or tried to leave the website. Those who signed up for the product discount then received a series of emails – 1 day, two day, 1 week, 2 weeks, 3 weeks after that initial visit. I admit, this seems a little intrusive for my style, but it may be a worthwhile technique for those involved in online retail sales.

 

number four
The tech world needs more metaphors. 

One final thought. After sitting through an afternoon of presentations that inspired many “aha!” and “oh yeah!” moments, I did find myself wondering if declaring the death of various digital marketing strategies or social platforms is some sort of inside joke, or if there is a dearth of cliches in the technology world? In the event of the latter, here are several other cliches that a tech presenter might consider next time, from your friends at AM:PM PR:

 

  • The (insert technology) train has left the station
  • The other (insert technology) shoe has dropped
  • (insert technology) ain’t dead, it’s just resting
  • If you have any good technology clichés, please share.

SEMPDX was a great event for picking up new skills, rehashing old techniques, and the ideas I brought back to the office will continue to be a catalyst for further reflection on our crazy, ever changing profession. 

Reading Event at AM:PM PR on Thursday – Please Join!

shards by ismet prcic

Thursday at 7:00 p.m. we’re hosting Ismet Prcic for an evening event at AM:PM PR headquarters. He’s the critically acclaimed author of the the award-winning novel “Shards.” This intimate, fun and conversational discussion will cover his book and recent film success. A film Ismet co-wrote titled “Imperial Dreams” was recently selected for an audience award at the Sundance Film Festival.

If you’d like to join our reading event, please reserve a spot at Eventbrite so we know how many people to expect. Here is the link.

ABOUT SHARDS – Ismet Prcic’s brilliant and provocative debut novel is about a young Bosnian, also named Ismet Prcic, who has fled his war-torn homeland and is now struggling to reconcile his past with his present life in California. He is advised that in order to move forward he must “write everything.” The result is a great rattle bag of memories, confessions, and fictions: sweetly humorous recollections of Ismet’s childhood in Tuzla appear alongside anguished letters to his mother about the challenges of life in this new world. And as Ismet’s foothold in the present falls away, his writings are further complicated by stories from the point of view of another young man—real or imagined—named Mustafa, who joined a troop of elite soldiers and stayed in Bosnia to fight. When Mustafa’s story begins to overshadow Ismet’s New World identity, the reader is charged with piecing together the fragments of a life that has become eerily unrecognizable, even to the one li

ving it. Shards is a thrilling read—a harrowing war story, a stunningly original coming-of-age novel, and a heartbreaking saga of a splintered family. Remarkable for its propulsive energy and stylistic daring, Shards marks the debut of a gloriously gifted writer.

ismet prcic

ABOUT ISMET – Ismet Prcic was born in Tuzla, Bosnia-Herzegovina, in 1977 and immigrated to America in 1996. He holds an MFA from the University of California, Irvine, and was the recipient of a 2010 NEA Award for fiction. He is also a 2011 Sundance Screenwriting Lab fellow and in 2013 he received the Ken Kesey Award for Fiction, presented by Literary Arts. He lives in Portland, Oregon, with his wife.

AM:PM PR’s Mike Phillips Attends Astoria’s Fisherpoets Gathering

mike phillips at Fisherpoets
Last weekend I visited Astoria, Oregon for the annual Fisherpoets Gathering. The event features fishermen and women from across North America who recite original poetry celebrating one of the world’s oldest professions. The gathering started as a humble affair over 17 years ago and has remained a humble affair – but has also grown into a tourist attraction that fills venues with warm bodies across the downtown area. I’ve been going for four years and I always look forward to revisiting the cafes, pubs and art galleries that become makeshift venues during this weekend-long event.

Here’s a video from one of my favorite performers:

The Fisherpoets Gathering draws a unique mixture of folks from the commercial fishing industry. Crabbers, divers, trollers, set netters, drifters, seiners, biologists, captains, capitalists, conservationists – you’ll meet most any type there. Of course, many of the poets would check “all of the above” were there a Fisherpoet census.

Though I didn’t participate this year due to time constraints, for several years I’ve been supporting an event at Clemente’s Restaurant, along with author Bill Carter and Trout Unlimited, to spread awareness of the proposed Pebble Mine, a copper/gold mine that would threaten Alaska’s Bristol Bay fishery. When someone asked me over the weekend “why would they want a pebble mine all the way up there?” I was reintroduced to the cleverness of the euphemistic title. This copper/gold mine would generate billions of dollars in the short term, but would destroy the world’s largest and most sustainable sockeye salmon fishery, and a food source for thousands of additional sustenance fishermen in the process. This perspective was recently confirmed by the EPA’s Bristol Bay Watershed Assessment.

The Fisherpoets Gathering continues to be one of my favorite weekend getaways during the doldrums of February. You’ll hear great poets, bad poets that are great because they are bad, and authentic people with interesting stories to share about working in the last frontier. As I walked around the wonderful city of Astoria I spotted the telltale Alaskan – wearing flip flops and a teeshirt in the cold February night. I also saw people wearing “No Pebble Mine” buttons and stickers, and heard at least one person remark that he couldn’t believe the message had made its way to the lower 48.

The Fisherpoets Gathering is held during the 4th weekend of February every year.

For more, check out their website: www.fisherpoetsgathering.org

 

Facebook may have found the key to mobile world domination. It’s Paper.

 

Facebook Paper imageFebruary 3, the day before Facebook celebrates its 10th birthday (my granddaughter Meagan just turned 10, too), the social media giant released an elegant new app, called Paper. It displays your Facebook news feed – and other personally relevant content – in a simple, beautifully designed format perfectly tuned for smartphones.

Data released last month by Flurry Analytics, whose tools measure usage of the 300,000+ mobile applications it tracks by more than 1 billion monthly active smartphone users, shows Facebook’s dominance.

According to Flurry’s report, smartphone users spend 18% of their connected time using the Facebook app. That’s three times longer than all other social media services combined.

Mobile users spend 80% of their connected time on apps, according to Flurry. As our colleagues at 7/Apps note, smartphone users overwhelmingly prefer to use apps for their online activities rather than mobile friendly websites. A responsive website is essential, too, but for many companies it isn’t sufficient to meet their customers’ mobile needs.

Paper’s design is simple. Reminiscent of news readers Flipboard and Zite, it’s built to take full advantage of smartphone capabilities.

The creative hand behind Paper is Mike Matas, who designed software for the original iPhone and the interface for the Nest thermostat.

I’m an Apple fanboy and Nest user. So I wasn’t surprised to learn an Apple alum was responsible for the design. Matas’ company was acquired in 2011 by Facebook. He now leads creative Labs, a new group of small teams inside Facebook. Paper is Creative Labs’ first product.

If Paper is any indication, Facebook’s second 10 years will be as remarkable as the first.

If you’re a smartphone user, download Paper. It’s a native app that confirms why mobile users spend most of their time using apps.

Click the image to view the new promo video:

Facebook paper video

 

 

 

Morgan Holm Share’s What’s New in Public Broadcasting

 

morgan holm OPB

Photo Credit: Deston Nokes

Earlier this month AM:PM PR hosted a dozen guests for an evening with OPB’s Chief Content Officer and Senior VP Morgan Holm (Twitter: @morganatopb). The event was part of our new Speakeasy series where we invite industry thought leaders to our office to discuss their latest projects, or trends in their industry. Morgan shared OPB’s latest plans for expansion and led a spirited discussion about the evolution of public broadcasting, with an intriguing behind-the-scenes look at the production of a recent (and popular) feature story about glacier caves at Mt. Hood.

After receiving a tip about an expansive ice cave network on the west side of the mountain, Morgan explained that the team at OPB immediately realized the story was a once in a lifetime opportunity to capture these rapidly shrinking natural wonders. OPB mobilized a massive operation involving key staff members from their website, radio and TV departments (even grabbing key staff from Seattle) for an unprecedented feature story. Their efforts were rewarded when the project received tremendous positive viewer feedback and interest from across the country. The program was picked up by other NPR programs including The Takeaway, based out of Boston.

If you haven’t seen the Glacier Caves story, check it out here:

http://www.opb.org/glaciercaves/

With the addition of a new Vancouver, Washington bureau, 2014 will be another great year for programming at OPB and we are thrilled to continue being proud OPB supporters.

2014 will also be a great year for AM:PM PR and we’re looking forward to more unique programming of our own. If you’d like to join us at our next Speakeasy, we’re inviting University of Oregon professor Kelli Matthews on February 6th to share the findings of a research project she’s been involved with on millennials who work at PR agencies. The study focused on how millennials see ethics, company culture and organizational relationships. She’ll also talk about what she is seeing now in her current crop of students, how they see the industry and what social networks they are most interested in. Contact mike (at) ampmpr (dot) com to RSVP.

Follow us on Facebook for more information.

AM:PM PR becomes first PR firm to commute by hoverboard

marty and hoverboard

Today I woke up to the news that Amazon.com has a brilliant new way to deliver their goods … by drone. Their new legion of drones (technology first pioneered by Darth Vader, and recently picked up by the U.S. military) can deliver packages of up to 5 pounds within a ten mile radius of a major city center. Using GPS technology Amazon will ensure that your package will leave their distribution center and arrive at your doorstep within 30 minutes. As Jeff Bezos discussed on CBS this morning, they are years away from implementation.

By the time I got to work, I had heard or read about this story on CBS, NBC, NPR, The Oregonian and through various social media channels – where creative types are hard at work on new drone memes, and where conspiracy theorists are organizing into neighborhood watch parties to discuss how to destroy the drones (I made that last part up, but I wouldn’t be surprised.)

alexis on a hoverboard

The thing that struck me about the story is that there isn’t really much of a story here. The program is in development and won’t be ready for years, pending laws and technology upgrades.

From a PR perspective, the story is brilliant, as today is Cyber Monday and Amazon needed to get their brand name out into the media to positively impact sales. Really, is there any other reason you’re hearing about this story today as opposed to last week, next week, or say, five years from now when they’re ready to implement? You have to hand it to their PR team for this has been a successful media blitz.

That said, today AM:PM PR is announcing we are the first PR firm to commute entirely by hoverboard. We won’t have the technology for 50 years, but I do have this crude artistic rendering of Alexis on a hoverboard to give you an idea of what to expect once we have the budget, technology and proper legislation in order.

Until then, we sit and wait for the media to inundate us with interview requests…

AM:PM PR Wins Award for One Direction Pop-Up Store Campaign

 

Alexis and Mike photobooth

They had a silly photo booth, so we got silly.

Last night AM:PM PR attended an award ceremony put on by the Portland Metro Chapter of the Public Relations Society of America, and we left having won a Spotlight Award. Our award-winning PR campaign supported a pop-up store for the British boy band One Direction (1D) that opened in Portland’s Pioneer Place Mall for three weeks this past summer.

From the beginning, this award-winning project seemed like it’d be anything but. We started with barely two weeks notice until the launch of the store, and the members of the boy band wouldn’t even be making an appearance in Portland. Further, the grand opening weekend was scheduled during the Portland Rose Festival’s Grand Floral Parade. When I arrived the morning of the opening at 6 a.m., the parade route completely encircled the mall like a boa constrictor, choking off any potential foot traffic; while downtown Portland was deserted like a ghost town.

 

viral social media campaign

Two contestants from our viral video campaign

Despite all of the challenges we were given, our team rallied to craft several creative solutions and each member of the team showcased a remarkable skill or talent. Allison crafted our strategy (and a great partnership with Radio Disney), Cam engineered a great video component to assist a viral social media campaign, Alexis generated some great print coverage, and I was able to secure dozens of free promos from local pop radio stations. With our powers combined, our team echoed the go getters from Captain Planet (and our soundtrack was just as good).

The pop-up store project was fun, and a great learning experience for all involved. And perhaps most importantly, now the entire team can finally claim to know who One Direction is, and more importantly, what their music sounds like (mostly because we couldn’t get their songs out of our heads for months afterward).

 

one direction fans

One Direction fans lining up

 

 

Breaking Chains Author to Discuss Oregon’s Forgotten Relationship With Slavery

Author Gregory Nokes speaks next Tuesday, October 8th, at the Jack London Bar to discuss his new book, “Breaking Chains: Slavery on Trial in the Oregon Territory.” The event is part of the Jack London’s free weekly lecture series titled “Stumptown Stories.” The Jack London Bar is located at 529 SW 4th Avenue and doors open at 6:30 p.m. The venue is located towards the back of the Rialto Pool Hall.

Author Gregory Nokes

Author Gregory Nokes

In the tradition of Timothy Egan and Ivan Doig, “Breaking Chains” seeks to share a piece of Northwest history that isn’t familiar to many in the Pacific Northwest. The book tells the story of Missouri slaves Robin and Polly Holmes who are brought to Oregon by their owner over the Oregon Trail in 1844. Expecting to be freed in a region closed to slavery, their slaveholder Nathaniel Ford, destined to become an influential Oregon legislator, ignores the law and keeps them in bondage. Read more here.

Nokes, a former reporter with the Associated Press and The Oregonian, dives into his subject matter with the ferocity of a journalist – which makes sense, considering the greater part of his career working as one. Earlier this week “Breaking Chains” was picked as a summer Oregon Book Club selection for 2014 by Oregon Writer’s Colony.

I’m a big supporter of the Jack London Bar’s weekly Stumptown Stories series and find Nokes’s work to be quite interesting, so I took a few moments earlier this week to learn more about his book and career.

* * * * * * * * * * * * *

MP: “Your career included 25 years with the AP and 15 with The Oregonian. How has your journalism career influenced your writing style?”

GN: In both of my recent books, I write in short chapters, seldom more than 10 pages, which I’m certain reflects my journalism background, where one is constrained by space limitations. A few critics have objected to this style, but most readers seem to like it. I’ve constructed both books so that the narrative of the main story is interspersed with chapters that provide necessary background. In Breaking Chains, I intersperse chapters about a slave family with chapters on national developments relating to slavery, such as the 1857 Dred Scott decision. Similarly, in (my book) Massacred for Gold, the narrative of the massacre is interspersed with chapters on the Chinese immigrant history, such as the 1882 exclusion law. It seems to work for most readers. Certainly does for me.

MP: “How do you feel about the changes in journalism in recent years? Have you been following Richard Read’s dispatches from Syria?”

GN: Rich is a friend and a favorite writer of mine, and I do skim his stories. But I confess I’m not intensely interested in the story of the refugees. It hurts me to say this, but there are so many refugees in so many places, such stories become a blur after a time. Moreover, I’m so turned off by developments at The Oregonian that I find it difficult to read the paper at all. I don’t believe The Oregonian had to cut back its product–it was still profitable. And I’m completely disgusted by the layoffs of so many good people, who have dedicated much of their lives to making the paper a success. They include superb, talented journalists with whom I’ve worked in the past. I fail to understand why the paper couldn’t have retrained the existing staff to fill the new digital jobs for which it is hiring new workers.

MP: “Who are some contemporary journalists/writers that you admire?”

GN: Among journalists, I admire Rich Read. Among writers, I must mention Jean Kirkpatrick who writes of women in our region’s history. She’s working on a book, out next fall, on one of the slave women mentioned in my book. There’s also Tom DeWolf of Bend who has co-written Gather at the Table: The Healing Journey of a Daughter of Slavery and a Son of the Slave Trade:. Phil Margolin is at work on a novel relating to the region’s slave history. It will be out in the spring with the title Worthy Brown’s Daughter. Another book I highly recommend is Isabelle Wilkerson’s Warmth of Other Suns, which details the immigration of African Americans from the South to the North in the early 19th century. It’s a marvelous book, which won a Pulitzer Prize.

Breaking Chains cover MP: “How did you first learn of slavery on the Oregon trail?”

GN: My brother, Bill, told me about it. Turns out that my grandparents had written in a family genealogy about a slave named Reuben Shipley who was brought to Oregon by one of our ancestors from Missouri in 1853. I was astounded to learn this, since I’d never heard of any slavery in our family background, nor, for that matter, any slavery in Oregon. We had a law against slavery from the earliest days of our provisional government, but it was ignored by some slaveholders. By the way, I had a copy of the family genealogy, which was written in the 1960s, that I’d carried around for years on my assignments to Puerto Rico, Argentina, New York, Washington, D.C., and so on, and never read, until my brother brought it to my attention.

MP: “What made you decide to turn this story into a book?”

GN: As I pursued the life of Reuben Shipley I learned there were probably as many as 50 African American slaves in Oregon during the early years of white settlement, most brought to Oregon by settlers from Missouri. I went on to learn of the several exclusion laws against African Americans in Oregon’s history. Did you know that Oregon was the only free state admitted into the union with an exclusion law in its constitution? And the clause wasn’t removed until 1926? Moreover, many of the leaders in the Oregon Territory and early statehood were pro-slavery. How could I not turn this into a book? The racist attitudes in our state’s history is a story that cried out to be told. It explains to me why there are so few African Americans in our state today

MP: “What are some of the challenges of writing historical nonfiction?”

GN: Creating a narrative that captures people’s interests has been the biggest challenge. I didn’t want to write a dry history that ends up on dusty library shelves. I wanted to write the history of slavery in Oregon that engaged the reader with more than just the facts, ma’am. As a non-academic historian, I have an advantage over academics in that I can create scenes that may not be at all factual, but are entirely plausible. For example, in Breaking Chains, we know that the former slave, Robert Holmes, found a prominent white attorney, Reuben Boise, to help him pursue a suit against his former slave-owner, Nathanial Ford. The connection between the two is a pivotal moment in what was the only slavery case ever adjudicated in Oregon courts. But we don’t know how Holmes and Boise connected in the first place. I wrote a scene that is entirely invented–indeed, I tell the reader it is invented—but it is also, as I said, entirely plausible. It gives the reader an image to hold on to as he and she read into the facts of the court case itself.

MP: “What do you enjoy most about telling this story?” 

statute unveiling GN: My goal is to bring to light historical events that have been hidden in the shadows of our region’s history. This was the case with the long-forgotten massacre of nearly three-dozen Chinese gold miners in Hells Canyon in 1887, and it’s the case with the state’s background of slavery and racist attitudes. Few people, other than a handful of academic historians, know about them. My satisfaction comes in exposing them to the light of day. And, I might add, we have had some impressive results. In June of 2012, a group of us installed and dedicated a memorial in Hells Canyon at the site of the massacre of the Chinese miners. That was huge.

MP: “Do you have any advice for up and coming writers?”

GN: Pay attention to what is going on around you. Learn your craft. Write about everything, and practice, practice, practice. Follow writers whose work you enjoy. Don’t let rejections discourage you. Learn from them. During my career as a journalist, I have written whenever I could. I’ve kept journals. I have two published novels in my desk drawer, and a dozen short stories. In my journals, I’ve written my impressions of everything going on my life, or the life of others.

MP: “Will you be at the Wordstock Festival this weekend?”

GN: Yes, you can find me Saturday afternoon (October 5th) at the Oregon Writers Colony booth and the Fishtrap booth. I’ll also be around the booth of Oregon State University Press, which published both of my books. I’ll be happy to sell books or visit with anyone who wants to talk.

 

Simple Solutions to Four Public Relations Challenges Facing Entrepreneurs

Wonder Sauna Hot Pants

Wonder Sauna Hot Pants

One of my favorite things about working at AM:PM PR is that we’re constantly meeting fresh, exciting and creative entrepreneurs who are willing to try off-the-wall tactics to get some well-deserved attention for their cool ideas. Unfortunately we can’t help every brilliant bootstrapped business-baron that marches through our chambers, but we can share some pointers about typical challenges we see facing these cash-conscious capitalists.

Below are four tips for entrepreneurs looking to get some guidance related to common public relations challenges. These are based on four common challenges we observe when businesspeople are trying to bootstrap their public relations efforts.

CHALLENGE: Lack of formal public relations training or experience

Some factors that negatively impact promotional efforts include: improper messaging, poor timing, and targeting the wrong audiences. It’s common to see businesspeople muddling their efforts with inconsistent language, improperly identified promotional goals, products pitched during the wrong time of the year, ignoring relevant lead times for the media, or targeting the wrong media to begin with. These are all obvious challenges for brains marinated in marketing-oriented mindsets, but for the un-anointed, these challenges are breeding grounds for time consuming trial-and-error.

Solution: Spend a little more time researching and thinking about who is most interested in your product and where you might reach them. Pick up a couple of books from the library that explain the basics of marketing and public relations and read them six-months before launching your product or campaign. 

CHALLENGE: Lack of time

Running a business is time consuming, and the nuts and bolts of daily operations often get in the way of the nuts and bolts of your marketing and public relations efforts. It’s important to take time to regularly check in to see if your efforts are in keeping with your 5-year plan, your one-year plan and your goals for the month.

Solution: Find some time throughout the month to visit less-stressful pastures that allow you the freedom to ruminate on your approach. Research upcoming media opportunities related to holidays, anniversaries, celebrations or other relevant dates on the calendar; keeping in mind that media lead times differ between print publications, radio and digital media.

CHALLENGE: Overconfidence

There’s nothing wrong with being confident, but sometimes overconfidence stands between identifying and achieving relevant goals, and obtaining the success you deserve. Think of marketing as you would accounting. Marketing should be planned for as a cost of doing business, just as accounting, production and payroll would be. Too often we see businesses with great ideas, but they can’t afford to tell people about them because they were overconfident in word of mouth. Remember the Harlem Shake? This article points out that you didn’t make the Harlem Shake go viral, corporations with marketing teams did.

Solution: Include marketing costs in any business plan or product idea. Whether you hire an in-house public relations professional or hire an outside team of professionals to guide your marketing and public relations efforts, a long term approach will ensure you have properly identified future opportunities. Developing a marketing plan also ensures consistency, budget efficiency and offers a roadmap for meeting objectives. 

CHALLENGE: Keeping pace with communications trends 

If you’re not constantly consuming media and keeping up with the latest trends, you’re missing out on opportunities. Imagine if Don Draper were parachuted into the 2013 media landscape – his ideas would be sexist and archaic (not to mention his daytime drinking habits would be a bit off-putting). During the past five years the media has experienced another sea-change and if you haven’t been paying attention it’s time to get with it, or reach out to someone who has.

Solution: Read the newspaper, magazines and industry-related blogs. If possible, find the equivalent of Don Draper’s grandson. Join us for Speakeasy and present your challenges to the group.

Conclusion: We hope these challenges/solutions are helpful. Feel free to post a comment if you have a specific question.

Other good resources:

American Express’s Open Forum

Entrepreneur.com’s Marketing Strategies & Ideas for Your Business

Keyword (Not Provided) – Google Makes Big Changes for SEO

– by Cam Clark

The world of Search Engine Optimization (SEO) changes rapidly and this week Google announced a dramatic move to secure searches “to protect internet users.”

What does this mean for your SEO efforts?

Analytics programs will no longer be able to tell with which keywords were used to bring a visitor to your site.  

Keyword data has been a very valuable component in SEO because it’s used by developers and marketers to improve the website experience. This, undoubtedly, will make optimizing a site more challenging.

However, Rand Fishkin, Moz CEO, makes a great point, “Any time we see the complexity of our practice is increasing, we also have an opportunity, because it means that those of us who are savvy, sophisticated, able to track this data, are far more useful and employable and important. Those organizations that use great marketers are going to receive outsized benefits from doing so.”

While Google sites privacy concerns, some experts point to the NSA’s Prism project as Google’s main concern though keyword data will still be provided through paid search. Which makes you wonder if this is a sneaky way to get you to buy more Google ads? Or are they truly just looking out for the little guy?

What are your thoughts?