At AM:PM PR we begin each new client relationship with the hope it will lead to a long-term partnership. We believe the more we know about a prospective client’s business, the better we can understand the qualities that differentiate them from their competition, thus allowing us to do a better job helping to communicate each client’s unique story to targeted audiences.
During our information gathering process, we like to ask a lot of questions – a process that is beneficial to both parties. Answering the following questions provides potential clients an opportunity to think about the way they communicate about their business, product or service. If you’re ready to ask us how we may help you, copy and paste the following questions into the body of an email with your answers and email them to: firstname.lastname@example.org.
As you ponder your answers, are you learning anything new about your business, your brand, or your current need for marketing and PR assistance? Here are some branding, communications and public relations questions to ask yourself before working with a PR firm.
What short-term and long-term goals are you hoping to achieve with PR and marketing services?
Have you worked with a PR firm in the past? What was your experience?
What are you looking for from a PR firm?
What is your budget for PR/Marketing?
What is the PR assignment, as you see it? How will you define success?
What is your positioning statement? What sets your brand apart from the competition?
What is your brand personality/culture?
What are some examples of your messaging?
Have you tested your messaging?
What is the background of your business (your history, your story)?
Who are your target audiences? What is the demographic and psychographic profile of your key customers? What are your key insights into these audiences?
What media does your target audience consume?
How do they currently learn about your business/product?
What is your consumer promise?
Who is your competition?
Do you advertise? If so, where?
When was the last time you made improvements to your website?
Do you have a budget for improvements to your website?
Do you use and monitor your web analytics? Are you making adjustments based on your analytics reports?
What are the search terms that lead visitors to your site?
Are you blogging?
Please describe how you are engaged with social media? Which tools are you using and what do you share?
Are there any social media tools you refuse to use? If so, why?
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