PR Trend: The Power of SEO
What is SEO?
SEO (search engine optimization): noun. The process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. –Wikipedia
To put it simply, SEO is the practice of directing and increasing traffic to your website and its content through major search engines like Google.
SEO & PR
According to Public Relations Today, “Consciously using SEO tactics will drive more traffic to your site and campaign, as well as boost your brand’s visibility.”
The main aspects of SEO are:
- Use keywords that attract a wide variety of people. PR Today recommends asking these questions when brainstorming which to include: “When people use that search term, what do they want to get? Are they doing basic research or are they in the middle of the funnel looking for a solution to their problem?”
- It’s important to include backlinks (a hyperlink from one web page to another website) from reputable sites that are also relevant to your brand or business. This could be links to interviews with influencers within your field, videos, relevant infographics, etc. “Backlinks to your site are like votes in popularity — they tell Google that other sites recognize your value and that Google should too,” says PR Today.
- Research your target audience. This will help you to gather the questions they may have. You can do this with tools like social media insights and Google Analytics. Create your content with a specific group of people in mind, focus on your niche, and start small in terms of audience.
“Research shows that sites who rank on the first page of Google get 91.5% of all organic search traffic. And 51% of all site traffic comes from search engines.”
PR is crucial to SEO. If you’ve successfully promoted your brand/biz and it’s featured on another site, make sure to showcase that on your own social media platforms and website. Search Engine Journal says: “When someone is thinking of buying from you they’re much more likely to pull the trigger if publications (or sites) they recognize have featured you.”
This post merely scratches the surface of the world of SEO. Want to know more? Simply search it up on Google…since you clicked on this article, your algorithm already knows what to show you next. 😉