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Portland Business Alliance Business After Hours Hosted at AMPM PR headquarters

AM:PM PR Hosts Portland Business Alliance’s September After Hours Event

Who:

Come one, come all!

What:

Portland Business Alliance events  are among the highest-quality networking and professional development gatherings in the Portland region. Each month a different member hosts Business After Hours. These evening events offer attendees the opportunity to create new business relationships by networking in a relaxed setting that offers delicious appetizers, door prizes, and refreshments.

When:

September 12th, 5-7pm

Where:

AM:PM PR

2006 SE Clinton St.
Portland, OR 97206

Why:

Burrasca PDX Cyrkus Inc and Willamette Valley Pinot

It will be fun and worthwhile, of course. Also, this month’s raffle prizes include a magnum of Willamette Valley Vineyards 2012 Elton Pinot Noir donated AM:PM PR’s officemates/digital agency partner, Cyrkus Inc. and a $100 gift certificate for Portland’s best Tuscan soul food donated by AM:PM PR neighbor, Burrasca.

 

New Seasons and Fifty Licks Ice Cream Division Clinton

Thanks to our another generous neighbor and the friendliest store in town, we’ll be serving fresh fruit, mezze, beer and wine from New Seasons. And, just to sweeten the deal, Fifty Licks, will be sharing their famous ice cream as a sweet treat. That’s right. We like to spoil people that come visit us. It’s the neighborhood way.

Want to come? 

Learn more and register here:

 

 

Digital Detox Time

My Self Prescribed Digital Detox

Facebook. Twitter. Snapchat. Instagram. Pinterest. Facebook. Snapchat… This is the endless cycle I find myself repeating for hours every day. At 24 I am CONSUMED by media. If I’m not on my phone looking something up then I’m on my laptop scrolling through endless content. I can’t escape cyberspace. More often than not social media is flooded with either horribly painful news that makes me question the state of humanity or doctored up photos that makes me question what I’m doing with my life and how I look. It’s exhausting and draining to be consumed by such a beast, and it’s not slowing down anytime soon. I need a digital detox.

“To remove social media from my life would be like cutting off a appendage that is poisoning me, I know I should do it, but I can’t bring myself to.”

I grew up in the early 90’s, which means as I emerged into adolescence and adulthood so did the monster of the internet and the boom of social media. At this point for me and my generation, social media is an extension of us and our personal brands. To remove social media from my life would be like cutting off an appendage that is poisoning me, I know I should do it, but I can’t bring myself to.

So how do you not let the internet consume your life? Digital detox.

It would be foolish to tell you to completely cut yourself off from your phone. But detoxing can be another solution. Like we detox toxins from our bodies we also need to digitally detox and clear our minds from the constant stream of information. Why? The average person spends four hours a day on their phones. Along with that shocking statistic another is that the average American checks their phone over 150 TIMES A DAY unconsciously! As someone who works in media and loves to be in the know detoxing seems like a near impossible task for me. It led me to wonder, how do you start to consciously unwind yourself from the constant need to know what is going on while still maintaining your online presence?

Some ways I try to detox social media from my life:

  • Delete negative people. Like spring cleaning your house, cleaning out your social media gives you a chance to take into stock what you really want to see and eliminate accounts that cause negative feelings.
  • Put your phone on airplane mode. By doing this your phone is still on but the need to check your notification disappears by not allowing any notifications to pop-up until you turn this mode off. This takes away the sometimes constant nagging need people have to check their phones.
  • Turn your phone off for an hour a day. By turning off your phone it becomes more of a hassle to turn it back on and check social media than to just scroll through your notifications with it on. Try doing this a few times a week and see if it makes a difference for you.

By the end of your digital detox you should be feeling refreshed and a little more at ease!

Renowned Irish Songwriter Visits Portland

During the past several years we’ve hosted Speakeasy events featuring internationally acclaimed filmmakers, Oregon Book Award Winners, journalists and esteemed editors of Portland publications. Now we can add a critically acclaimed singer-songwriter to the list.

We’re delighted to host Mark Geary on May 18th for a “Living Room” concert in AM:PM PR’s living room, located at 2006 SE Clinton.

Mark Geary RSVPMark is one of Ireland’s premier singer-songwriters and throughout the past 20 years he has toured all over Europe, the US and Australia, and has shared the stage with performers including Josh Ritter, Bell X1, Coldplay, Elvis Costello, The Pretenders and Joe Strummer. His records evoke comparisons to artists including Van Morrison, John Lennon, Elliott Smith and Richard Thompson.

Fresh off an autumn tour supporting Glen Hansard (Once, The Swell Season, The Frames) Geary is on his first West Coast jaunt since he was here with Glen Hansard and Marketa Irglova, and is performing a series of private house concerts in Washington and Oregon.

Geary’s AM:PM PR performance is Wednesday, May 18th with doors opening at 6:30 p.m. The event is free, but a $10 donation to the artist is recommended. RSVP required.

Again, you must RSVP with Mike Phillips if you’d like to join.

Click here to listen to Mark on Spotify.

For more:

Tesla preso chart spike

Will Tesla Become a Victim of Its Own Success?

How Tesla Can Keep Customers Happy – Even if It Keeps Them Waiting

The exciting unveiling of Tesla’s new Model3 attracted more than 325,000 pre-orders in 72 hours. The Model3 may be the first financially accessible mass-market electric car with a 200+ mile range.

But initial demand producing three times the pre-orders initially anticipated means Tesla could face production delays. Tesla’s communication team would be wise to anticipate and prepare for potential PR challenges caused by missing delivery deadlines to customers. In this week’s podcast, AM:PM PR Co-Founder Pat McCormick, shares advice for protecting a company’s reputation and keeping customers happy when manufacturing challenges delay deliveries.


The Risk of Success

In the past few years we’ve witnessed several overwhelmingly successful Kickstarter projects frustrate their backers and generate negative media coverage when the challenges to manufacturing at scale were coupled with significantly underestimated demand.

pyro pet candle Portland-based Coolest Cooler broke a Kickstarter record (previously set by Pebble Watch) raising more than $13 million from backers. Last month, The Oregonian reported that the company’s founder is now seeking a $15 million injection to help fulfill its remaining orders.

I had my own experience with Kickstarter delays after ordering this cat-shaped candle that reveals a metallic skeleton when fully melted. Fortunately, it wasn’t really a must-have item, so I had forgotten about it when the candle finally arrived, six months later. Their communication team was off the hook!

Making a Plan

For any launch, a crisis communication plan is as important as the go-to-market plan. In this podcast, Pat shares tips for preparing a crisis communication plan, and the role the communications team should have in all stages of the planning process.

 

Award-winning reporter Chris McGreal of The Guardian

Reporting Controversy and Creating It – Chris McGreal


Guardian’s Chris McGreal Featured Guest at AM:PM PR’s Speakeasy

From Rwanda to Ferguson, The Guardian’s Chris McGreal, has been covering many of the world’s historic events for the past three decades. He’s won a series of awards for his coverage of Africa, Israel and the US and even published a book about the complicity of the Catholic Church in  Rwanda’s genocide – Chaplains of the Militia. McGreal agreed to come share some is harrowing stories with the AM:PM PR Speakeasy guests and it was a hit.

Chris McGreal at ampm pr

McGreal is a member of the WARM Foundation – an organization “dedicated to war reporting and war art, as well as history and memories of war, and dedicated to the promotion of emerging talents and to education.”

Currently, McGreal is writing about the US from the Pacific NW for The Guardian. He is a former Washington correspondent and was previously posted in Johannesburg and in Jerusalem. Before joining The Guardian, McGreal was a BBC journalist in Central America and merchant seaman.

 

Racism, Government Secrets and Drugs – Stories with Impact

Chris McGreal's coverage of wikileaks

As part of the team reporting on WikiLeaks, McGreal’s work has been shared on sites across the world. In 2014, McGreal covered the Ferguson riots and tweeted the experience sharing gripping images from within the protests. This past December he wrote an analysis of the behind-the-scenes secrets of the US-Cuba deal.  He has covered Oregon’s marijuana legalization and Portland’s own issue with police racism and this week wrote about Netanyahu’s speech to congress, calling it: “long on speech, short on terror.”

 

Many More Compelling Stories 

McGreal wowed the Speakeasy crowd with stories about what he saw and learned covering violent political situations and the fallout he’s seen from his award-winning reports on volatile political issues. If you’re not already a regular reader of his articles, start now. You won’t be disappointed.

 

Mike Phillips - Washington... University

Mr. Phillips Goes To Washington (state university)

Mr. Phillips, a.k.a. Mike, shared his thoughts on writing effective cover letters and resumes with students at Washington State University in Vancouver and, now, you.

Last month I traveled to the beautiful campus at Washington State University in Vancouver where I was a guest lecturer for a technical and professional writing class taught by professor Craig Buchner.  I spoke about writing effective cover letters and resumes for job applicants.

Although I somehow managed to talk for an hour and fifteen minutes, the essence of my presentation can be distilled into two simple points:

1. Know your audience.

2. Check for spelling and grammatical errors.

This may appear to be non-information, but believe me, if you’re out applying for jobs right now, many among your competition are sending the same generic resume and cover letter to all prospective employers without regard for the company or position they are applying for. If you are guilty of such things, this blog is for you.

 

How does this look in practice?

Writing better resumes and cover letters

Now, I have enough empathy to recognize that applicants resort to these tactics in an effort to cover the most ground possible while expending the least amount of personal energy. Unfortunately, this is a flawed tactic, mostly because the people getting hired aren’t using this tactic. As a golden rule, you always want to personalize your writing to the specific job and company you’re applying to.

At AM:PM PR we’ve seen cover letters that begin with “Dear to whom it may concern” – kind of a mashup between two boringly generic introductions. People will sometimes do this when they can’t find the appropriate hiring manager. But you can get around this problem using Google to find the correct contact. Or if it’s a small company, identify someone that appears to be senior-level that you feel you might have rapport with due to common interests or experiences.  Personalize your outreach, but don’t be too cheesy (or stalker-like).

In other cases we’ve seen people gloating about their attention to detail in the same paragraph as a major typo. We’ve received long-winded cover letters that read like novellas, yet have no direct application to any position we’d ever have at our business.

You're hired!Another writing tip is to include some information in your cover letter to acknowledge that you’re familiar with the company and position that you’re applying for. Spend some time with the prospective employer’s website, read some recent news coverage. Use what you learn and insert it into the cover letter to foreshadow how your resume will be directly applicable to the position you’re applying for, and demonstrate some enthusiasm.

Finally, tweak your resume so that your past experience is relevant to the position you’re applying for. If your previous experience is baggage handling and you’re applying for a writing position, you may need to get creative. But don’t get so creative as to lose credibility.

 

A Final Word

am:pm pr tips

First impressions are important, and even seemingly inconsequential typos can make for a dour first impression among potential employers. You can’t underestimate the importance of good writing, punctuation and grammar. If these are areas where you lack expertise, it may be worthwhile to call in an expert to help you.

You can avoid all the aforementioned problems if you customize your resume and double-check your work before submitting. Two seemingly simple ideas, but woefully lacking from a surprising amount of job queries and applications.

For more, here’s a handy WikiHow entry titled, “How to Write an Email Asking for an Internship.” 

 

For future insights and ideas from AM:PM PR, like us on Facebook.

REPOST: Cool Spaces: AM:PM PR’s Southeast pride (Photos)

Earlier today our office was featured in The Portland Business Journal for our “Cool Space.” We’ve linked to the original piece and reposted much of the article below and hope y’all find the opportunity to make your way in here someday, either through our Speakeasy events or otherwise.

* * *

Cool Spaces: AM:PM PR’s Southeast pride (Photos)

You can tell a lot about a company from its entryway.

Walking into AM:PM PR’s Southeast Clinton Street offices, for instance, one barely feels as if they’ve entered an interior space. The floor plan revolves around natural light, conveyed by the firm’s (it shares the space with the tech firm 7/APPS) massive north-facing windows.

The firm occupies a neat space in the Cyrk Building, owned by Will Emery and Bonnie Serkin. DECA Architects designed the office while B & G Builders, with a eye on using sustainable materials, built it.

It’s a keenly planned layout that evokes its Southeast Portland environs (many of the materials are recycled or repurposed) as well as AM:PM PR’s sense of fun (an image of firm co-owner Pat McCormick depicts his penchant for wearing socks with sandals).

Click on this link for more glimpses of the AM:PM PR and 7/APPS space.

Reading Event at AM:PM PR on Thursday – Please Join!

shards by ismet prcic

Thursday at 7:00 p.m. we’re hosting Ismet Prcic for an evening event at AM:PM PR headquarters. He’s the critically acclaimed author of the the award-winning novel “Shards.” This intimate, fun and conversational discussion will cover his book and recent film success. A film Ismet co-wrote titled “Imperial Dreams” was recently selected for an audience award at the Sundance Film Festival.

If you’d like to join our reading event, please reserve a spot at Eventbrite so we know how many people to expect. Here is the link.

ABOUT SHARDS – Ismet Prcic’s brilliant and provocative debut novel is about a young Bosnian, also named Ismet Prcic, who has fled his war-torn homeland and is now struggling to reconcile his past with his present life in California. He is advised that in order to move forward he must “write everything.” The result is a great rattle bag of memories, confessions, and fictions: sweetly humorous recollections of Ismet’s childhood in Tuzla appear alongside anguished letters to his mother about the challenges of life in this new world. And as Ismet’s foothold in the present falls away, his writings are further complicated by stories from the point of view of another young man—real or imagined—named Mustafa, who joined a troop of elite soldiers and stayed in Bosnia to fight. When Mustafa’s story begins to overshadow Ismet’s New World identity, the reader is charged with piecing together the fragments of a life that has become eerily unrecognizable, even to the one li

ving it. Shards is a thrilling read—a harrowing war story, a stunningly original coming-of-age novel, and a heartbreaking saga of a splintered family. Remarkable for its propulsive energy and stylistic daring, Shards marks the debut of a gloriously gifted writer.

ismet prcic

ABOUT ISMET – Ismet Prcic was born in Tuzla, Bosnia-Herzegovina, in 1977 and immigrated to America in 1996. He holds an MFA from the University of California, Irvine, and was the recipient of a 2010 NEA Award for fiction. He is also a 2011 Sundance Screenwriting Lab fellow and in 2013 he received the Ken Kesey Award for Fiction, presented by Literary Arts. He lives in Portland, Oregon, with his wife.

Rebranding PR 3.0 – Introducing Speakeasy

We started a little informal gathering we dubbed “PR 3.0” back in 2009 as a way to stay up to date on the latest social networking trends. PR and communications were changing rapidly so we assigned staff members specific areas of study so they could educate the rest of the team at the weekly get-together. In the beginning we religiously monitored Facebook, Twitter, social apps like Four Square, SEO and video. We held our meetings every Thursday at 4pm over drinks in our office or at a cool spot with wi-fi. We started inviting peers and clients and anyone who was interested, and the gatherings evolved.

Four years in social network time is like 40 human years. Changes in social networks are happening daily and the list of social networks worth paying attention to has grown substantially. Our jobs as communicators are increasingly more complicated with so many challenges to take stock in, while traditional media outlets shrink, and catching the attention of overburdened reporters becomes an Olympic-sized challenge.

We recently realized the name for the group was dated when a 17-year-old high school student came to our office for an informational interview to learn more about PR. She asked what 3.0 referred to.  She had never heard of Web 2.0. The name hadn’t been cool for years. We must have looked like dinosaurs.

We decided then to give our PR 3.0 meetings a makeover. With the addition of new team members, new interests, new strategy, and tactics and technology making waves in our industry, we began the search for a name that fully encapsulates this wild industry (and sounds professional enough so that our colleagues from other companies can talk their bosses into attending). After several failed attempts at witticisms, a visitor named Brie Shea suggested the name “Speakeasy.” Perfect.

So, there you have it. We’ll be hosting Speakeasy gatherings twice a month.

Click here to join the Facebook Group to receive and share the latest news.

We’ll try once a month to have a special honored guest we think is extra smart about a topic. Kelli Matthews, University of Oregon’s most popular PR instructor, has already agreed to make a special trip up for one to talk about what she’s teaching the next generation of PR pros. Our next Speakeasy gathering is planned for September 19, 2013 in our office. We’ll have some adult beverages on hand to get your big thoughts flowing. Who knows what could be happening in communications three weeks from now? If you can predict it, you’ll win.