Brilliance, luck, or both? Meet Portland clothing designer, entrepreneur and … genius?
May 6th Speakeasy to Feature Marcus Harvey
Marcus Harvey surely hit a stroke of social media marketing genius when he snagged the @Portland handle on Instagram from its original owner, a man on the East Coast who used it to share the occasional photo of his daughter.
Recognizing Instagram’s increasing popularity among the millennial generation, Marcus then began systematically populating the account with popular imagery of Portland. He grew its following to 60,000 people before using it to launch his own Portland-themed clothing brand, Portland Gear. He generated $5,000 in sales from the account on its first day.
Please join us Wednesday, May 6th at 4 p.m. for our next Speakeasy featuring local Portland entrepreneur and clothing designer, Marcus Harvey.
Marcus will share tales from his experience developing a social media-based community centered around Portland, plus how he recognized the opportunity with Instagram and how he’s continued to use the account to successfully promote Portland Gear.
Marcus’s other project is Creative|35, a Portland apparel business offering private labeling for clothing brands and related creative services including design, production and marketing. Marcus graduated from the University of Oregon in 2012 with a degree in Digital Arts and Business, and is a 2008 graduate of Century High School in Hillsboro. Marcus’s story was featured by The Oregonian earlier this month.
