The Force is strong with Disney’s marketing of Star Wars buy
Brilliant marketing move: On the day of the Lucasfilm announcement, some creative Disney marketer got Darth Vader and some Imperial Storm Troopers to cut a video asking Darth Vader “What are you going to do next?” The YouTube video shows Darth and his entourage enjoying the fun of Disneyland.
Doctorate-level marketing brilliance
Disney has topped itself. And everyone else. Check out http://monstersuniversity.com/edu/ and allow yourself to enjoy this genius level marketing brilliance
Promoted personal posts just might kill Facebook
I can accept promoted Facebook posts from businesses because the service needs to pay for itself and the ads are really not that intrusive. But …
What not to do on your Facebook business page
A restaurant owner in small town in Washington surely regrets sharing publicly that he pay his utility bill and blaming the local PUD on his woes. The reactions below demonstrate risks of outbursts for managers of a Facebook business page.
Visualize your Facebook friendship
Have you ever thought about your Facebook friendships and said to yourself “I wonder what our friendship would look like visually?” Neither did we …
Cute Animal 3: Don’t Drip It, Squish It!
Like the students of online trends that we are, we’re always investigating what’s most popular and grabs the most attention online. Enter: cute animal.
Cute Animal 2: Electric-Cute-A-You
No matter how much thought we put into our blogs, none get the readership of the super simple, eye-catching cute animal photos
Cute animal blah blah blah
The other day around the office, we were discussing what makes for a successful viral video. We hit upon the answer of “cute animals.”
How to use a semicolon
One of our favorite blogs had a great post on the semicolon; we couldn’t have said it any better.
Zombiepocalypse
by Jake Ten Pas If the world as you knew it was about to end with the dead rising from their graves, what would you bring along on your survival trek during this Zombiepocalypse? Fans of “Walking Dead” and other recent zombie fiction may have pondered this important question, but most of the folks at AM:PM […]
Confessions of a blog slacker procrastinator
How should a professional procrastinator with a long to-do list keep up on blog posts? Tips for getting posts written and maybe even enjoying the process.
A Song of Ice and Fire and Apple TV
I’ve also thoroughly enjoyed the TV series based on the books, HBO’s “Game of Thrones.” I’ve enjoyed it so much that the unavailability of the second season was the final straw that broke my will and sent me on a quest that ended in me attaining Apple TV.
5 tips for tip-top media outreach
Media relations has always been a central part of what public relations is all about. Unfortunately for those working in PR and companies looking to tell their own stories, media outlets are no longer the same beasts we used to know. Newspapers and other print and online media have ever-shrinking staff, which is responsible for […]
NASA’s Curiosity explores outer and social space
At at 10:32 p.m. Aug. 5, PDT, NASA again made history. The organization has made a habit of doing so over the years.
Missing a mentor today – Peter Morrissey remembered
A good friend and mentor died August 3. His passing reminds me again of how we’re formed by the people we admire. I first met Peter Morrissey when our firm joined an international network of independent public relations agencies, Pinnacle Worldwide. Peter owned a firm in Boston that specialized in corporate reputation management and crisis communications.